Client Acquisition Company

Attract the Right People

Email Marketing and Nurturing Agency

Nurture Your Audience

Close More Business

Close More Business

Finally, a Lead Generation Agency that Helps Close Sales

Fill Your Pipeline Faster with Higher-Quality Leads

Our goal isn’t to get you more traffic. Our goal is to get you the right traffic that will generate revenue and propel your business forward.

As a Demand Generation agency, we generate qualified interest from prospects that are most likely to convert into customers.

How? We devise and implement a multichannel strategy to generate results quickly while also building the foundations of long-term success. Our expertise lies in leveraging all marketing channels, meeting your audience where they are at each stage of the buyer’s journey and impacting your bottom line.

Email Marketing Agency

Email Marketing

Transforming Your Database into Real Money

Your database is your most valuable asset. It is also likely underutilized. By building strong email marketing nurturing programs for each of your personas and each stage of the funnel, we help you realize your database’s full potential and turn your contacts into revenue.

Our Method:

  • Deep segmentation and persona-based messaging to resonate, in every single inbox
  • Full funnel nurturing
  • Strong alignment with sales

Pay Per Click Advertising

Filling Your Funnel Faster

Pay Per Click (PPC) advertising is quickest way to expand your audience, get more leads and close them. It’s a critical part of any demand gen strategy.

We specialize in leveraging channels at the right time to align with your short and long terms goals.

Our Method:

  • Daily optimization of ads and strategic audience targeting
  • Highly targeted Paid Search gets you in front of your buyer personas when they are looking for a solution just like yours
  • Paid Social creates recognition and credibility among your ICPs
  • Retargeting keeps you top of mind so prospects go directly to you when they are ready to buy
Search Engine Optimization (SEO) Services

Search Engine Optimization (SEO)

Establishing Your Company as a Market Leader

Google is the solution to everyone’s problem, the answer to anyone’s question. With our extensive Search Engine Optimization (SEO) capabilities, we make sure your brand is the first thing your audience sees when searching for solutions or answers related to your product or service.

SEO is the backbone of any demand generation program. It’s becoming more sophisticated as technology and algorithmic learning develop, and you need the right team in place to ensure your brand is ranking on the most relevant terms that will generate revenue-driving traffic.

Our Method:

  • In-depth keyword research to understand your current positioning and craft the most relevant, keyword-rich content for your audience
  • Competitive landscape analysis to inform content plans
  • Ongoing on-page optimizations
  • Technical SEO optimization

Content Marketing

Building Trust and Improving Conversions

Content is your bridge to the buyer. In B2B, educational marketing content is the deciding factor that determines whether buyers will ever talk to your Sales team.

Content enables you to educate your audience, influence all decision makers across your funnel and reduce sales cycle time by providing answers to your buyers as they are looking for them.

Our Method:

  • Content Mapping to have the right piece of content for each persona at each stage of the funnel and buyer’s journey.
  • Diversity of format: blogs, product pages, white papers, case studies, e-books, data reports, videos, interactive content.
    Messaging focused on key differentiators of your product or service
  • Conversion-optimized landing pages
Marketing Ops Services

Marketing Operations

Maintaining Your Database’s Viability

Marketing Operations empower your marketing strategy to run smoothly, scale and succeed. Without a well-oiled Marketing Ops machine, your demand gen efforts could go to waste.

Our Marketing Ops specialists know exactly what it takes to make sure your business is operating as efficiently as possible, all the while keeping the focus on closing deals and driving revenue.

Our Proven Method:

  • Lead scoring and routing of top leads to sales
  • Audience Segmentation for targeted and personalized touch points that increase conversions and augment your sales pipeline.
  • Software integrations to increase your team’s productivity
  • CRM clean up and data standardization to create transparency between marketing and sales on who the ideal lead is and how they need to move through the sales cycle

Marketing Automation

Turning More “Maybes” into “Yeses”

We help you turn more “maybes” into “yeses” with Marketing Automation tactics that nurture your leads and maximize efficiency for your team.

By providing your leads with content that is specific to their stage of the Buyer’s Journey, you’re able to demonstrate that your product or service is the solution to their exact problem. Marketing Automation not only saves your team time, but it also keeps your brand top-of-mind for your most engaged leads.

Our Proven Method:

  • Segment your contacts based on a range of variables that inform the type of content and messaging most relevant to their stage of the buyer’s journey
  • Set up automated lead scoring rules that push leads through the sales cycle faster
  • Establish email marketing workflows that are triggered by specific actions to capitalize on engagement

Grow Your Pipeline with a Demand Generation Agency

Get Started



PPC Results for an E-Commerce Company


Your Go-To Resource for Crafting Top-Notch Content


Everything You Need to Craft a Revenue Marketing Strategy

Drive More Revenue With Marketing Services

Accelerate Your Deal  Velocity & Drive Revenue with a Demand Generation Agency

What sets ProperExpression apart? We understand how to build a B2B Demand Generation program that focuses on one ultimate goal: generating leads that convert into customers.

Increased traffic is only valuable if these leads move your business forward. Through an omnichannel revenue marketing approach, we’re able to meet your ideal customers where they’re looking for information at exactly the time they want it, positioning your offering as the no-brainer option to grow your business.