Webinars offer a perfect combination of high-value information and personal connection. While you are able to position your brand as a thought leader and share deep insights, there is also a human voice and face attached to the experience - which makes the whole thing far more impactful. Attendees can ask questions directly and develop a genuine dialogue.
As a result, webinars have unusually high conversion rates. Estimates vary, but around 50% of people who land on webinar landing page will sign-up, and roughly 15% of attendees will convert.