Email Marketing Agency - ProperExpression

Nurture & Convert Sales-Ready Leads

Email Marketing Isn't Dead!

There’s a common misconception that email marketing is dead. However, over 3.8 billion people use email worldwide, making it the ideal place to reach your target audience.
A carefully crafted email marketing strategy empowers you to connect with your leads personally, build unique relationships and let them know you’re there to support them – all at almost no cost to you.
The only caveat? Your emails must stand out from the hundreds of other messages in your audience’s inboxes. That’s where we come in. We know exactly what it takes to cut through the clutter and push your leads through the sales funnel to the final purchase decision, upgrading your demand generation strategy.

LEAD SEGMENTATION

Reach The Right Leads. At The Right Time.

Knowing exactly who your audience members are and where they are in the buyer’s journey gives your team visibility into the value of your database and paves the way for personalized, highly relevant emails.

We use marketing automation to segment your database around properties such as job title, industry, recent engagement and more, allowing us to determine which content will be most likely to progress them through the sales cycle.

Our Proven Method:

Efficient marketing operations set-up to ensure automated lead segmentation
Lead scoring rules that will move prospects through the funnel as they engage with emails and other content

CONTENT CREATION

Strike a Chord with Your Audience

For email marketing campaigns to be successful, your content must strike a chord with your audience, proving to them that you understand their pain points and needs. Creating content strategies and campaigns unique to each stage of the buyer’s journey in your sales process ensures you will deliver only the most relevant, timely content to each lead in your pipeline.

Our content creators build messaging, offers and CTAs that will pique your audience’s interest, and most importantly, drive them to take the desired action.

Our Proven Method:

Assessment of the buyer’s behavior at every stage of the sales funnel
Offers that resonate with the lead’s current pain points and interests
Positioning each lead as the hero in the content story, making it about them rather than the product

Learn More About Our Content Marketing Services

DRIP CAMPAIGNS

Keep Leads Engaged, Every Step of the Way

Once you have content prepared, it must be delivered to each lead at the most opportune moment. Drip campaigns enable you to automatically send emails to leads after they take a particular action, view a specific webpage, download an asset and so on.

We study your unique sales process and buyer’s journey to understand and create exactly what your leads are looking for every step of the way. Then, with impeccable timing, our drip campaigns will steadily move your leads through the pipeline, ultimately leading to increased conversions.

Our Proven Method:

Lead segmentation based on each lead’s contact information, interests, behaviors and more
Constant engagement with content tailored to every individual’s lifecycle stage and lead status

Make Email Marketing Work Harder For You!

Email marketing is one of the most direct and cost-effective ways to move your leads through the sales funnel. If you’re not actively employing an email marketing strategy, it’s time to reconsider.

Our email marketing services and marketing automation strategies set your team up for success by identifying the most valuable leads, nurturing them at every stage of the buyer’s journey and leading them to convert to a customer, all the while saving your team time and money.

Want money in your pocket and time back in your day?

"They were quick to learn about our industry and create content that our clients wanted to read. Our industry can be difficult to understand but they "got it" right away. The whole team was knowledgeable, organized, dependable, and above all, fun to work with."

Katie Bartels
Marketing Coordinator, Justin Bradley

BUILDING RELATIONSHIPS & BOOSTING REVENUE

Email Marketing Strategy Agency

Drive Awareness

Nurture Leads

Amplify Revenue

65% Increase in MRR

65%

Email Marketing at a Glance

Email Marketing Strategy

Email Marketing Automation

Lead Scoring

Lead Segmentation

Drip Campaigns

Email Marketing Content

You'll Be In Good Company!

Nurture & Convert Sales-Ready Leads

Email Marketing Isn't Dead!

Prime Your Audience with Email Marketing

LEAD SEGMENTATION

Reach The Right Leads. At The Right Time.

CONTENT CREATION

Strike a Chord with Your Audience

DRIP CAMPAIGNS

Keep Leads Engaged, Every Step of the Way

Make Email Marketing Work Harder For You!

Speak to a Email Marketing Expert Today!