B2B Paid Search Agency

Our B2B Paid Search Strategy & Execution

There's no cookie-cutter paid search for B2B strategy, which is why our strategies will differ from client to client, no matter the similarities.

We start by understanding your ICP, but we also take into account the objectives and nature of your business. This overarching strategy is customized for each client based on their specific business requirements and where they currently stand in the sales funnel.

KEYWORD RESEARCH AND MANAGEMENT

Reach Your Most Valuable Buyers

Paid search ad campaigns need constant monitoring. With our B2B-focused agency, you get daily management of your ads. We assess the success of keywords used in your campaign and refocus them as needed to sharpen our targeting of your ICP and provide the best return on your advertising budget.

Our Proven Methods:

• Build a robust targeting strategy based on your buyer personas and business objectives
• Target the most valuable prospective customers using exact match and long-tail keywords
• Reduce wastage by using negative keywords to keep your ads from appearing on irrelevant queries

BID MANAGEMENT

Increase Impact and Reduce Costs

Optimal bid management also means aligning bids for each segment depending on their stage in the sales funnel, so that prospects are approached with a different strategy than those in the intent phase for a successful ad campaign. Our bidding strategies maximize visibility while controlling costs.

Our Proven Method:

• Develop effective bid strategies based on over 35 years of industry experience
• Analyze performance metrics and market trends to consistently outcompete rival brands
• Make daily adjustments to your bid strategy to optimize cost-per-acquisition

LANDING PAGE OPTIMIZATION

Maximize Conversions and Minimize Friction

All B2B paid search campaigns require landing pages tailored to campaign goals. We create or update live pages to encourage conversions through message consistency and strategically placed calls to action.

Our goals include scheduling demos and meetings, encouraging sign-ups, and/or downloading lead magnets depending on the campaign strategy and requirements.

Our Proven Method:

• A/B test messaging and design elements to make every page maximally persuasive and increase conversions
• Leverage best practices and creative expertise to optimize user experience (UX) and increase form completion
• Improve page load speed to reduce bounce rate

RETARGETING

Convert Buyers with Tailored Messaging

A retargeting strategy is tailored based on the needs of the client and the campaign goals. This requires copying, design, A/B testing, cross-device retargeting, and more, which are all covered by our agency.

We know how important it is to tailor our messages for every stage of the funnel to address the needs of each segment - and our success in doing so speaks for itself.

Our Proven Method:

• Sync your CRM to every ad platform to utilize more accurate data for retargeting
• Segment retargeting campaigns based on site and page visits or specific website actions
• Develop messaging and creative that specifically speaks to audiences familiar with your brand

ONGOING ANALYTICS AND REPORTING

Drive More Revenue Using Data

The paid search market moves quickly. By checking in daily on your campaigns, we increase your chances of success and a higher return on ad investment. We empower our clients with the knowledge about of which channels are contributing to the pipeline and winning revenue.

Our Proven Method:

• Build custom dashboards that allow you to follow incoming leads throughout their buying journey and track each campaign’s contribution to new revenue
• Create bid and spend monitoring systems to make sure we are producing measurable ROI
• Schedule regular meetings to assess results and plan how to improve performance moving forward