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  • What We Do
    • B2B Marketing
    • Growth Marketing
    • Performance Marketing
    • Revenue Marketing
    • B2B Inbound Marketing
    • Demand Generation
    • Lead Generation
    • RevOps
    • Sales Optimization
    • Account Based Marketing
    • B2B eCommerce
  • How We Do It
    • Marketing Automation
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    • SEO
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    • PPC
    • Paid Search
    • Paid Social
    • HubSpot Services
    • CRM Optimization
    • Sales & Marketing Alignment
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    • Tracking & Analytics
  • Who We Serve
    • SaaS
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    • Healthcare Software
    • Fintech
    • Financial Services
    • eLearning
    • Cybersecurity
    • AI
    • Associations
  • Our Work
  • Learn
    • Blog
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    • Growth Marketing Glossary
  • Blueprints
    • Growth Marketing Agency Guide
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    • CEO Guide to Revenue Marketing
    • PPC Guide for B2B
    • B2B SaaS Full Guide
    • B2B SaaS Lead Gen Guide
Contact Us

DELIVERING BEST-IN-CLASS ROAS WITH TAILORED STRATEGIES

B2B Paid Social Agency

Every cent you spend on social media advertising should directly improve your bottom line. We focus on capturing qualified leads that convert to deliver maximum returns on ad spend (ROAS).
Speak to a Paid Social Expert

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Need help with a specific platform? We've got you covered.
  • LinkedIn Ads

Our B2B Paid Social Ads Focus

ROAS should be a top priority at every B2B social media advertising agency. We focus our attention on the quality of the leads, not just the quantity.

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Expand Your Footprint

 

Your ICP must be on social - but where? Our team of experts knows which platforms  they interact with the most and how to target them effectively.

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Target Your ICP

 

We segment campaigns to track the buyer journey and tailor our messaging at every stage of the funnel to deliver the most impactful content to your ICPs.

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Close More Business

 

Daily optimization and A/B testing help us create B2B social media advertising campaigns that provide maximum ROAS.

65% Increase in MRR

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65%

Increase in MRR

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"ProperExpression revolutionized our business!"

Chelsea Parsons
Sales and Marketing Officer

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Our B2B Paid Social Media
Services at a Glance

We begin every partnership with a comprehensive analysis of your previous campaigns to understand what drove results and what fell short of your goals. From there, we assess the current setup of your campaigns and produce a comprehensive new strategy to improve existing efforts and launch new campaigns.

LinkedIn Ads
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LinkedIn Ads

Accelerate B2B lead generation by targeting key decision-makers in your target audience with LinkedIn ads.

4 out of 5 users say LinkedIn influences business decisions, and the majority of client ICPs can be found there. 

We use advanced targeting strategies to locate and target key decision makers and share content that satisfies their pain points and leads them down the funnel to deliver unparalleled ROAS.

Learn more about our LinkedIn Ads services here.

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Facebook Ads

Find, engage and convert the most qualified buyers based on their interests and behaviors using Facebook Ads.

We provide extensive reach with ads targeting users based on job titles, industries, and professional interests. We use Facebook analytics tools to see which ads are most effective in converting your ICP and build your strategy around those formats.

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Instagram Ads

Rapidly grow your B2B eCommerce business with highly visual Instagram Ads, a platform where people spend the most time discovering new products and brands.

Instagram (IG) offers visual engagement that resonates with a diverse professional audience. Our experience shows that IG stories and other visual aspects result in high engagement for B2B companies.

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X Ads

Insert your brand into active conversations and get noticed by your target audience through a variety of layouts and X Ads placements.

X enables you to engage directly on trending topics and discussions pertinent to your service. We use precise targeting aimed at keywords used in recent tweets to help your brand engage in the conversations your ICPs are most passionate about. 

X is also a cost-effective option for promoting events. From industry conferences to webinars, the platform’s robust analytics tools can help you target your ads at buyers that are most likely to attend.

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Social Media Advertising Strategy

ProperExpression's services take strategic aim at your ICP. Our eyes are constantly on your media spending budgets and we work to make sure that every ad dollar you spend is invested wisely. Your ROAS is a testament to our success.

You'll Be In Good Company!

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AUDIENCE BUILDING

Pinpoint the Best Audience for Your Business

Social media enables businesses to connect with buyers directly - but only if you can successfully identify the characteristics and behaviors of your ICP.

Our experts will pinpoint the audiences best suited for your sales cycle, helping you accelerate deals and increase revenue.

Our Proven Method:

  • Build in-depth buyer personas based on your ICP
  • Develop messaging frameworks for each of your buyers at every stage of the funnel
  • Use demographic and firmographic targeting to ensure every ad reaches the right audience
 

PERSUASIVE CONTENT

Nurture Every Prospect with the Right Content

To convert your audience from the awareness stage to qualified leads, you need to create and deliver content that will resonate and lead them to take the desired action.

Our B2B content specialists help you take advantage of existing assets and craft new content to nurture every prospect with the right content at the right time.

Our Proven Method:

  • Craft messaging that demonstrates a deep understanding of each buyer’s pain points
  • Tailor that messaging to each stage of the funnel
  • Create offers that are relevant to each audience and most likely to drive conversions
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Prime Your Audience with Paid Social

Speak to a Paid Social Expert

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CAMPAIGN OPTIMIZATION

Get Your Leads to Cross the Finish Line 

Social media is constantly evolving as new trends arise and buyers’ interests change. But most agencies struggle to adapt their campaigns or produce consistent results.

We provide daily optimizations to adjust messaging, improve targeting, and ensure only ads that produce maximum ROI continue to run.

Our Proven Method:

  • Establish protocols for daily campaign management and optimization
  • Track thought leaders and industry news to ensure your ads evolve as new trends emerge
  • A/B test all creative elements to deliver consistent improvements to your conversion rates  

REPORTING AND ANALYTICS

Take the Guesswork out of Ad Optimization

Every penny spent on social media ads should produce a measurable return, but many agencies lack transparency and make it difficult to assess the true ROI of their services.

Our teams are dedicated to not only giving you access to clear performance data but helping to contextualize that information so you can properly assess the effectiveness of every campaign.

Our Proven Method:

  • Establish performance metrics and KPIs that tie every campaign back to your bottom line
  • Create custom dashboards that enable easy, real-time performance monitoring
  • Commit to a regular cadence of performance reviews to solicit feedback and discuss how we can improve your results in the future 
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Best-In-Class Social Media Advertising Agency

We generate high quality leads that generate revenue. Our services focus on delivering measurable improvements to your bottom line.

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Committed

Our team has over 35 years of  experience in paid social services. We're familiar with every platform's requirements and have a proven track record of producing unparalleled ROI for our B2B clients.

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Targeting Experts

We understand your ICP’s needs and pain points - and we know how to reach them. We are among the top-performing B2B social media advertising agencies achieving meetings and demo requests.

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Campaign Oversight

ProperExpression provides complete and consistent control over every campaign. We track KPIs diligently and take optimized budget management to the extreme.

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ROAS Focused

We take full responsibility for your revenue and do everything we can to widen the gap between your spending and your returns.

Hit a Bullseye Every Time with a Paid Social Agency

Paid Social should be an arrow in the quiver of every company. It gives you the power to know exactly who you want to talk to and serve them rich, timely content. When it comes to hyper-targeting your ideal audience, you won’t find a better channel than Paid Social. 

We know the ins and outs of social media lead generation and are ready to apply it to your business model to start generating more MQLs, more SQLs and, of course, more revenue.  

Interested yet? 

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Speak to a Paid Social Expert Today!
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Katie (1)
"They were quick to learn about our industry and create content that our clients wanted to read. Our industry can be difficult to understand but they "got it" right away. The whole team was knowledgeable, organized, dependable, and above all, fun to work with."
Katie Bartels
Marketing Coordinator, Justin Bradley

Frequently Asked Questions

What is the most popular B2B paid social media platform used by B2B marketers?

LinkedIn is the most popular social media advertising service for B2B marketers. With the highest percentage of decision-makers on its platform, LinkedIn produces higher-quality leads than other social media services for B2B. We use advanced targeting campaigns to bring your company to the attention of your ICP and move them through the funnel from interest to commitment.

What does a social media advertising agency do?

A social media advertising company creates ads on social platforms to expand your reach and brand awareness. We use analytics tools to target and home in on a particular audience based on behavior and interactions. Social media advertising is an important revenue stream, but poor execution leads many brands to waste most of their budget - which is why you need the best B2B paid social agency possible.

What is the difference between paid search and paid social?

Paid search ads appear on search engines like Google and Bing. B2B paid social ads appear on social media platforms like Facebook, LinkedIn, or X. Both paid social ads and search ads are great for people at all stages of the funnel. Both can be important components of a B2B marketing campaign.

What kind of businesses do you specialize in for B2B paid social media services?
Our B2B paid social agency has helped many B2B organizations. Among the businesses we have worked with are:
  • SaaS (Software as a Service)
  • Professional Services
  • Healthcare Software
  • Fintech
  • eLearning
  • Cybersecurity
  • Artificial Intelligence
  • Associations
How long does it take to see results from a B2B paid social Campaign?
A paid social advertising agency can gain valuable insights from campaigns after the first week. The amount of time it will take to begin seeing revenue from a campaign will depend on the total reach and targeting features. You can check out our case studies for more details on timing for specific clients and get an idea of what sort of results you can expect.
How do you decide which B2B paid social media platform is best for my business?
Our paid social agency assesses your ICP, studies their behavior and determines which B2B social media platforms are best suited for your campaign. We have experience with every social media platform for B2B buyers use, and can prepare social campaigns based on your needs. For example, SaaS companies might concentrate on LinkedIn, while an eLearning company might get better results on Meta.
How Can I Get Started with Proper Expression's B2B Paid Social Services?

We'll start with a strategy call to get insights and access to your platforms. From there, our B2B paid social agency determines what has and has not worked on your prior campaigns. Then we move into setup and set targeting parameters. 

After creating ad copy and creatives that resonate with your ICP at all stages of the funnel, we move to launch. Analysis and optimization will continue throughout the campaign run on a daily basis to maximize ROAS.

What kind of data do you use to determine if I should use remarketing strategies?

If you're a B2B company looking to advertise, social media can be a great place to raise revenue. ProperExpression can walk you through the campaign and provide you with important information like:

  • Engagement
  • Site traffic analysis
  • Customer journey length
  • Previous ad performance
  • Lead nurturing needs
  • Budget and ROI
  • Audience segmentation insights
  • Conversion goals and KPIs
How do you produce persuasive, attention-grabbing ad copy and creatives?

After studying your ICP, we know what resonates with them and can begin crafting a targeted campaign. We look at case studies from previous campaigns to establish clear parameters.

Our social media advertising agency uses A/B testing to see how the market responds to several different angles at all stages of the funnel. We then use that info to create targeted campaigns for decision makers in your ICP.

Will you share B2B paid social ads case studies before we move forward?

We will absolutely provide you with B2B paid social ads case studies, as should every social media advertising company. You can find several case studies on our website. During our initial call, we'll also provide you with more detailed case studies that are specifically relevant to your industry. This will give you a better idea of how we operate and what we can do for your company.

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Get in touch today and learn how we can help you achieve your goals!

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SOLUTIONS

  • B2B Marketing
  • Growth Marketing
  • Performance Marketing
  • Revenue Marketing
  • Demand Generation
  • Lead Generation
  • RevOps
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  • Sales Optimization
  • Account Based Marketing
  • B2B eCommerce

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