About Us - ProperExpression

Why Choose Us?

Integrated Marketing Experts

Strategists that take the lead on your account have a deep understanding of all aspects of growth marketing, helping you to implement integrated marketing strategies, create synergies and take advantage of all the opportunities that make sense for your company.

Expert Technicians

We only work with the best-in-class marketing experts to bring you highly performing campaigns.

Deep Business Acumen

You don’t operate in a silo, and neither do we. We put the extra work to understand what drives your business and how marketing and sales contribute to every aspect of your company.

Real Life Corporate Experience

We’ve been in your shoes. We know what it takes and we are committed to always help you succeed.

Our Approach

ProperExpression is a full-stack growth marketing agency focused on the client KPIs that matter most: revenue, profitability, ROI and customer acquisition.

We sit at the crossroads of art, science and digital innovation, inspired by creative solutions to quantifiable problems. The strategies and tactics we execute for clients blend into harmonious multi-channel campaigns that directly impact the bottom line.

With a results-driven culture and strong emphasis on tracking and data analytics, we work closely with sales teams to push deals across the finish line, maximizing the ROI of every marketing dollar.

The Power of Full-Stack Marketing

Full-stack marketing fully leverages cross-platform tactics, allowing for powerful growth marketing strategies to help brands cut through the noise of a crowded marketplace. It requires a deep understanding of the consumer and the buyer's journey, uncovering which channels and platforms are most effective at every stage of the funnel.

We craft omnichannel strategies aligned with every client's business model, goals and objectives. Our team of experts harnesses the power of full-stack marketing to drive revenue and prove positive ROI.

Nick Ilev

FOUNDER & CEO

A growth-oriented marketing strategist with more than 10 years of experience, Nick is an expert in devising and executing innovative web strategies for complex organizations and has created tens of millions of dollars in net new revenue for his clients. His overarching philosophy is focused on adopting an analytical, data-driven approach while leveraging the transcendent power of teams.

Caroline Lane

PARTNER & HEAD OF ACCOUNTS

Caroline Lane spent 10+ years helping start-ups and high-growth companies impact the bottom line. From being employee number 2 at a start-up to assisting a successful exit, she has built marketing functions from the ground up, including lead generation, product marketing, inbound marketing, and marketing communications for several tech companies in the B2C and B2B space.

Daniel Laloggia

VICE PRESIDENT, MARKETING

With more than 15 years of demand generation experience, Daniel understands how strategy, implementation and reporting come together to drive measurable bottom-line results for companies. He understands that marketing needs more than vanity metrics to prove worth and works with marketing and sales teams to develop marketing strategies that drive sales-qualified leads.

Trish Miles

ACCOUNT DIRECTOR

A growth marketer with an extensive background in client management, Trish makes every client a top priority, delivering outstanding service to each account. She meticulously crafts strategies tailored to each client's goals and closely monitors campaign results every step of the way, ensuring they're hitting KPIs.

Meredith MacVittie

ACCOUNT Manager

Meredith began her marketing career as a content creator, and has a passion for ensuring her clients have impactful messaging that delivers results. She made the switch to client management in 2017 and has worked with B2B clients in the digital space in a number of industries, including health care, finance, and manufacturing.

Serena Joling

SENIOR ACCOUNT COORDINATOR

As a B2B Marketing specialist, Serena is committed to driving growth through innovative strategies and creative approaches. Her determination and attention to detail enable her to navigate any challenges, ensuring the successful completion of every project. With a strategic focus and a dedicated effort to foster meaningful relationships, client success is her priority.

Jasleen Chadha

ACCOUNT COORDINATOR

Jasleen is a dynamic marketing professional bringing a unique blend of technical expertise, analytical acumen, and creative flair to every project she tackles. Her journey through digital marketing and account management has honed her skills in driving business growth and fostering strong client relationships. As an agile marketer, Jasleen swiftly adapts to evolving market conditions and client needs, ensuring strategies remain effective and relevant in today's fast-paced business landscape.

Priscila Vasquez

ACCOUNT COORDINATOR

Priscila is known for her results-oriented mindset. She is passionate about productivity and always open to new challenges with the ultimate goal of delivering results. Project coordination and marketing strategy implementation are just a few of her essential day-to-day duties.

Laura Santaularia

PROJECT MANAGER

Laura is a project manager with a keen eye for detail and a passion for collaboration. She helps teams deliver high-quality projects on time by optimizing internal processes and ensuring smooth workflows. Focused on efficiency and client success, Laura is dedicated to fostering strong communication and delivering results that align with client goals.

Toby Mcinnis

SENIOR COPYWRITER

Toby could never decide whether he should pursue his creative dreams, take on a research job or train as a psychologist. He decided to do all three by taking up copywriting, which allows him to help B2B brands be more adventurous, more rigorous and more empathic – all while producing tangible commercial results.

Rachel Canter

COPYWRITER

Rachel loves the way marketing meshes creativity and data-driven analysis. She strives to coordinate projects seamlessly and keep them on track every step of the way. With an extensive background in both technical and creative writing, Rachel is especially passionate about drafting copy that brings a fresh perspective and drives revenue.

Victoria Ferroni

Creative Strategist & Designer

Victoria is a creative professional who loves bringing thoughtful, user-friendly digital experiences to life. With 7+ years of experience in marketing and UX/UI, they have helped numerous B2B SaaS, Fintech, and Healthcare companies conceptualize and execute creative initiatives. Specializing in website projects from beginning to launch, Victoria enjoys crafting intuitive and engaging interfaces, ensuring every detail aligns with both user needs and business goals.

Lautaro Pelayez

SENIOR GRAPHIC DESIGNER

Lautaro excels in translating business goals into innovative, meaningful, and differentiated digital, interactive, social, and viral brand experiences. Capable of designing graphic content, illustrations, and infographics from conception to delivery, ensuring brand consistency and generating fresh concepts. Proven track record as a Senior Graphic Designer, with years of experience creating a diverse range of designs for companies from all over the world.

Matheus de Souza

GRAPHIC DESIGNER

A versatile Full-Stack Designer with over 10 years of experience, Matheus excels in creating impactful brand identities, innovative UI/UX designs, and compelling visual experiences. With a keen eye for detail and a focus on user-centered design, Matheus combines strategic thinking with creative execution to transform complex challenges into engaging visual solutions.

Harsimran Singh

WEB DEVELOPER

Harsimran is a seasoned web developer with over 9 years of hands-on experience in the field. Throughout his career, Harsimran has demonstrated exceptional expertise in developing cutting-edge websites and web applications. He approaches each project with enthusiasm and a keen problem-solving mindset, ensuring timely delivery and client satisfaction.

Ilya Bykov

B2B PPC SPECIALIST

Ilya is a certified Digital Marketing specialist, boasting 5+ years of experience in B2B lead generation across a variety of platforms including Google Ads, Bing, LinkedIn, and more. Ilya is proficient at managing his team of experts and keeping abreast of advertising platform updates to generate maximum value.

Tatiana Molenko

B2B PPC SPECIALIST AND PROJECT MANAGER

With over 7 years of experience in marketing plus a background in HR and project management, Tanya is masterful in managing B2B PPC accounts. She quickly understands clients' needs and the intricacies of business scaling and is always looking for innovative solutions for lead generation.

Josefina Baracca

Talent Acquisition Specialist

Josefina is a Talent Acquisition Specialist with over 7 years of experience helping companies find the right people and helping people find jobs they love. I’ve worked with teams across Latin America, North America, and Europe, and what I enjoy most is building real connections — not just filling roles. From the first interview to the first day on the job, I care about creating a smooth and positive experience for everyone involved. I’m passionate about people, growth, and making sure the right person ends up in the right place.