The Team

Our leaders are experienced Marketers with corporate experience leading marketing & sales for B2B and B2C companies. 

Our Mission

We help companies grow faster by leveraging all marketing, sales and digital best practices. We love creating positive impact for our clients!

What We Do

We deliver best-in-class growth marketing and sales, from strategy to execution, always focused on maximizing impact to the bottom line and ROI. 

Our Approach

ProperExpression is a full-stack growth marketing agency focused on the client KPIs that matter most: revenue, profitability, ROI and customer acquisition.

We sit at the crossroads of art, science and digital innovation, inspired by creative solutions to quantifiable problems. The strategies and tactics we execute for clients blend into harmonious multi-channel campaigns that directly impact the bottom line.

With a results-driven culture and strong emphasis on tracking and data analytics, we work closely with sales teams to push deals across the finish line, maximizing the ROI of every marketing dollar.

full stack marketing
full stack growth marketing agency

The Power of Full-Stack Marketing

Full-stack marketing fully leverages cross-platform tactics, allowing for powerful growth marketing strategies to help brands cut through the noise of a crowded marketplace. It requires a deep understanding of the consumer and the buyer's journey, uncovering which channels and platforms are most effective at every stage of the funnel. 

We craft omnichannel strategies aligned with every client's business model, goals and objectives. Our team of experts harnesses the power of full-stack marketing to drive revenue and prove positive ROI.

Meet The Team

Growth Marketing Agency - ProperExpression Founder

Nick Ilev


A growth-oriented marketing strategist with more than 10 years of experience, Nick is an expert in devising and executing innovative web strategies for complex organizations and has created tens of millions of dollars in net new revenue for his clients. His overarching philosophy is focused on adopting an analytical, data-driven approach while leveraging the transcendent power of teams.

full stack marketing agency

Caroline Lane


Caroline Lane spent 10+ years helping start-ups and high-growth companies impact the bottom line. From being employee number 2 at a start-up to assisting a successful exit, she has built marketing functions from the ground up, including lead generation, product marketing, inbound marketing, and marketing communications for several tech companies in the B2C and B2B space. She hosts Growth Marketing Chat and is passionate about leveraging marketing to accelerate growth.

Growth Marketing Agency - ProperExpression Director of Revenue Marketing

Daniel Laloggia

Senior Director of Revenue Marketing

With more than 15 years of demand generation experience, Daniel understands how strategy, implementation and reporting come together to drive measurable bottom-line results for companies. He understands that marketing needs more than vanity metrics to prove worth and works with marketing and sales teams to develop marketing strategies that drive sales-qualified leads.

Growth Marketing Agency - ProperExpression Marketing Manager

Trisha Marks

Senior Account Manager

A project manager and growth marketer with an extensive background in client management, Trisha makes every client a top priority, delivering outstanding and personal service to each account. She meticulously implements digital marketing best practices for each campaign, providing visibility to clients on timelines and results every step of the way, ensuring they're hitting their KPIs.


Rachel Canter

Content Writer & SEO Specialist

The newest member of the team, Rachel loves the way marketing meshes creativity and data-driven analysis. She strives to seamlessly coordinate projects and keep them on track every step of the way. With an extensive background in both technical and creative writing, Rachel is especially passionate about drafting copy that brings a fresh perspective and drives revenue.


Victoria Ferroni

Digital Marketing Account Coordinator

Victoria is a vibrant and detail-focused team member that uses their growth marketing skills and extensive B2B knowledge to coordinate and execute any project that comes their way effectively. Client success is their main priority—count on them to effectively communicate, manage timelines and KPIs, and take every step to ensure business and revenue growth.


Priscila Vasquez

Digital Marketing Assistant

Priscila is a reliable and trustworthy team player, always ready to help with any task. She is passionate about productivity with the ultimate goal of delivering results. She helps the team with everyday tasks, so they can focus on what’s important: growing businesses for their clients.