The Team

Our leaders are experienced Marketers with corporate experience leading marketing & sales for B2B and B2C companies. 

Our Mission

We help companies grow faster by leveraging all marketing, sales and digital best practices. We love creating positive impact for our clients!

What We Do

We deliver best-in-class growth marketing and sales, from strategy to execution, always focused on maximizing impact to the bottom line and ROI. 

Our Approach

ProperExpression is a full-stack growth marketing agency focused on the client KPIs that matter most: revenue, profitability, ROI and customer acquisition.

We sit at the crossroads of art, science and digital innovation, inspired by creative solutions to quantifiable problems. The strategies and tactics we execute for clients blend into harmonious multi-channel campaigns that directly impact the bottom line.

With a results-driven culture and strong emphasis on tracking and data analytics, we work closely with sales teams to push deals across the finish line, maximizing the ROI of every marketing dollar.

full stack marketing
full stack growth marketing agency

The Power of Full-Stack Marketing

Full-stack marketing fully leverages cross-platform tactics, allowing for powerful growth marketing strategies to help brands cut through the noise of a crowded marketplace. It requires a deep understanding of the consumer and the buyer's journey, uncovering which channels and platforms are most effective at every stage of the funnel. 

We craft omnichannel strategies aligned with every client's business model, goals and objectives. Our team of experts harnesses the power of full-stack marketing to drive revenue and prove positive ROI.

Meet The Team

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Nick Ilev


A growth-oriented marketing strategist with more than 10 years of experience, Nick is an expert in devising and executing innovative web strategies for complex organizations and has created tens of millions of dollars in net new revenue for his clients. His overarching philosophy is focused on adopting an analytical, data-driven approach while leveraging the transcendent power of teams.

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Caroline Lane


Caroline Lane spent 10+ years helping start-ups and high-growth companies impact the bottom line. From being employee number 2 at a start-up to assisting a successful exit, she has built marketing functions from the ground up, including lead generation, product marketing, inbound marketing, and marketing communications for several tech companies in the B2C and B2B space. 

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Daniel Laloggia

Senior Director of Revenue Marketing

With more than 15 years of demand generation experience, Daniel understands how strategy, implementation and reporting come together to drive measurable bottom-line results for companies. He understands that marketing needs more than vanity metrics to prove worth and works with marketing and sales teams to develop marketing strategies that drive sales-qualified leads.

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Trisha Marks

Senior Account Manager

A growth marketer with an extensive background in client management, Trisha makes every client a top priority, delivering outstanding service to each account. She meticulously crafts strategies tailored to each client's goals and closely monitors campaign results every step of the way, ensuring they're hitting KPIs.

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Priscila Vasquez

Account Coordinator

Priscila is known for her results-oriented mindset. She is passionate about productivity and always open to new challenges with the ultimate goal of delivering results. Project coordination and marketing strategy implementation are just a few of her essential day-to-day duties.

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Rachel Canter


Rachel loves the way marketing meshes creativity and data-driven analysis. She strives to coordinate projects seamlessly and keep them on track every step of the way. With an extensive background in both technical and creative writing, Rachel is especially passionate about drafting copy that brings a fresh perspective and drives revenue.

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Victoria Ferroni

Account Manager

Victoria is a vibrant and detail-focused team member that uses their growth marketing skills and extensive B2B knowledge to coordinate and execute any project that comes their way effectively. Client success is their main priority—count on them to effectively communicate, manage timelines and KPIs, and take every step to ensure business and revenue growth.

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Ivan Dimitrov

SEO Specialist

With 12+ years of experience in search marketing, specifically SEO, Ivan knows the 'whats', 'whys' and 'hows' of Google's rankings. Having seen all the Google updates that made the greatest search engine in the world what it is today, Ivan understands the importance of quality content, technical improvements and strategy and is on a constant quest to achieve web experience perfection for our clients.

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Linda Quezada

Account Manager

A marketing strategy specialist, Linda's background spans from startups to internationally renowned corporations. For 10+ years she has brought a multicultural perspective to a variety of industries, helping businesses achieve a sustainable competitive advantage by understanding the needs of customers through market intelligence and strategic planning.