Why Revenue Marketing?

Why Revenue Marketing?

Transform your marketing department from a cost center into a top revenue contributor.
Make better business decisions when they're rooted in the data and KPIs directly related to the bottom line: revenue, profitability and ROI.
Go beyond lead gen. Grow the bottom line by creating lift across the entire funnel, from awareness to post-sales.

"ProperExpression has revolutionized our business. Their work helps improve conversions. The team is stellar with communication and they're proactive with new ideas. ProperExpression’s ability to advise as well as execute sets them apart from other vendors."

— Chelsea Parsons, DeskDirector

"We enjoyed working with Caroline and her team. They were quick to learn about our industry and create content that our clients wanted to read. Our industry can be difficult to understand but they "got it" right away. The whole team was knowledgeable, organized, dependable, and above all, fun to work with."

— Katie Bartels, JustinBradley

Let's Start Our Journey Together

Step 1: We take a deep dive into your business

Step 2: We pinpoint bottlenecks in the Sales and Marketing Funnel

Step 3: We identify opportunities to optimize the entire funnel together

Step 4: We develop a growth model and forecasts to guide decision-making

Step 5: We craft, implement and optimize multi-channel campaigns to hit KPIs

Let's Start Our Journey Together

Step 1: We take a deep dive into your business

Step 2: We pinpoint bottlenecks in the Sales and Marketing Funnel

Step 3: We identify opportunities to optimize the entire funnel together

Step 4: We develop a growth model and forecasts to guide decision-making

Step 5: We craft, implement and optimize multi-channel campaigns to hit KPIs

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Strategy & Execution

We sit at the crossroads of art, science and digital innovation. The strategies and tactics we execute blend into harmonious multi-channel campaigns that directly impact the bottom line.

Your Sales Team's New Best Friend

With a results-driven culture and strong emphasis on tracking and data analytics, we work closely with sales teams to push more deals across the finish line.

Every Dollar, Optimized

We focus on the KPIs that matter most: revenue, profitability and customer acquisition, maximizing the ROI of every marketing dollar along the way.

What's Revenue Marketing?

Revenue marketing is a holistic approach to marketing that focuses every strategy, tactic and initiative toward a singular goal: driving revenue.

Revenue marketing is not a specialty, like Demand Gen, Marketing Ops, Brand Marketing, Event Marketing, etc., but rather a philosophy that aligns all marketing specialties and tactics into a comprehensive plan that drives attributable impact to the bottom line.

Through that emphasis, marketing turns from a cost into an investment that predictably generates the revenue the business needs to sustain and grow.

What's the difference between Revenue, Growth and Performance Marketing?

While the 3 overlap, they each have unique differentiators.

Growth Marketing and Performance Marketing can be focused on KPIs that are different from Revenue Marketing.

For example, you might want to grow your user base with free or largely discounted access to your platform. If you are a very well-funded company in a market with a significant low barrier to entry, your immediate goal might not be revenue but instead market penetration or market share.

Revenue Marketing is focused on exactly what it sounds like: driving revenue. Often, prioritizing the wrong KPIs (like focusing on lead KPIs and expecting to drive revenue) can cause marketing teams to miss the ultimate goal.

For example, if the marketing team optimizes based on leads, they might pass the leads on to sales too early without properly nurturing them. This would cause them to reach their lead KPIs but miss the revenue goal.

How do you establish a revenue marketing strategy?

Revenue marketing isn't just about lead gen.

Before getting started with a revenue marketing strategy, companies must understand their bottom line metrics along with the value of the existing opportunities within their funnel.

Your shortest path to revenue is converting existing leads and customers in your pipeline, so identifying ways to leverage these opportunities is step 1!

While it's not the primary focus, lead gen is the next piece of the puzzle. Your time to ROI with lead gen is long since you have to first get leads in the door and then progress them through the entire funnel.

Once new leads are generated, companies must build campaigns to capitalize on opportunities in the funnel, then choose and test the channels and tactics that work best to hit bottom line KPIs.

Comprehension of bottom line metrics will empower marketers to better understand the company goals and which activities best support these goals. They can then put more effort toward nurturing existing leads while simultaneously filling the funnel with fresh leads for the sales team.

Why should I use a revenue marketing agency?

Simple! Why hire a dozen team members who specialize in different areas of marketing when you can hire an agency with all the capabilities under one roof? (And for one paycheck!)

As a revenue-focused agency, we're motivated to impact your bottom line and prove ROI, regardless of the channels being used in your marketing strategy.

We'll help you choose the right tools and tactics to generate more business, optimizing for revenue at every stage of the funnel. And if a channel isn't working, we'll drop it!

It's a no-brainer: If our clients aren't winning, we aren't winning.

"They were quick to learn about our industry and create content that our clients wanted to read. Our industry can be difficult to understand but they "got it" right away. The whole team was knowledgeable, organized, dependable, and above all, fun to work with."

Katie Bartels
Marketing Coordinator, Justin Bradley

Revenue Marketing Agency

Why Revenue Marketing?

Why Revenue Marketing?

Grow Your Bottom Line

Let's Start Our Journey Together

Let's Start Our Journey Together

Best-In-Class Revenue Marketing Agency

Strategy & Execution

Your Sales Team's New Best Friend

Every Dollar, Optimized

More Questions? We've Got Answers.

What's Revenue Marketing?

What's the difference between Revenue, Growth and Performance Marketing?

How do you establish a revenue marketing strategy?

Why should I use a revenue marketing agency?

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