
Increase Discoverability

Improve Brand Reputation
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Drive Inbound Leads
74% Increase in Organic Traffic
74%
Increase in Organic Traffic

"I have so many positive things to say about working with ProperExpression! The first is that they deliver actual results."
Nick Peddle
Head of Demand Generation
GEO Services at a Glance
GEO Strategy
Map GEO onto your marketing strategy to understand how LLMs fit within your ideal audience’s buyer journey.
  Technical GEO
Optimize your website’s backend to ensure content is easy for LLMs to understand and sends the right trust signals.
GEO Content
Produce high-quality content that follows proven GEO best practices and answers the questions your audiences use LLMs to answer.
  Measurement Strategies
Develop systems to track and analyze how your brand’s growing presence in LLM responses—and how it impacts your pipeline.
  Conversion Rate Optimization
Identify which pages appear in LLM answers and optimize them with targeted CTAs to drive more leads.
  GEO Consulting
Get expert support to stay ahead of evolving best practices and track what works across all established and emerging LLM products.

WHY YOU NEED GENERATIVE ENGINE OPTIMIZATION
Turn Search Disruption into Brand Opportunity
Chatbots and AI Overviews (AIOs) have changed how users find information online. From comprehensive market overviews to hyper-specific technical questions, prospects now rely on large language models (LLMs) like ChatGPT, Gemini, and Perplexity AI to help them research, evaluate, and purchase products and services.
Generative Engine Optimization (GEO) helps you appear in more relevant LLM answers to nudge buyers toward your business. With the right combination of strategy, content, and execution, brands can turn the biggest disruption to online search into an unprecedented marketing opportunity.
Proven Benefits of Generative Engine Optimization
  
  
  
  
  
  
Increase Digital Visibility
GEO strategies increase visibility in Chatbots and AIOs by 40%.
  
  
  
  
  
  
Improve Conversion Rates
Appearing in Google’s AI Overviews (AIOs) increases paid media CTRs by 39%.
  
  
  
  
  
  
Drive More Sales
58% of consumers used Chatbots for product or service recommendations.
Win the Race to Readiness
There is No “Page 2” of ChatGPT. Don’t become invisible to buyers embracing the search channels of the future.
GEO STRATEGY
Future-Proof Your Search Strategy with Confidence
Search tools built upon LLMs are still evolving—and marketers can feel overwhelmed by “thought leadership” on the subject.
Our GEO strategists combine deep knowledge of your market and emerging GEO best practices to develop detailed strategies that help you appear in answers to your ICPs’ most common queries—all while protecting your hard-won organic search rankings.
Our Proven Method:
- Use detailed audience and market research to understand the prompts your buyers use LLMs to research vendors
 - Identify key technical optimizations required to help LLMs read your website and content more easily
 - Develop a wide range of social proof to signal authority and trust
 


GEO CONTENT
Become a Trusted Source for LLMs
AIOs and Chatbots prioritize accurate, reliable information—synthesizing content from sources that are most aligned with perceived search intent, not just keyword match or search ranking.
Our content marketing experts produce content that provides rich answers to relevant LLM queries—and optimizes it using evolving best practices.
Our Proven Method:
- Leverage insights from your internal subject matter experts (SMEs) to build novel, high-value content that LLMs are programmed to prioritize
 - Format and structure content to make it easier for LLMs to understand and trust
 - Identify opportunities to generate value across both GEO and SEO simultaneously
 
TECHNICAL GEO
Optimize Your Website for LLM Legibility
GEO takes technical SEO requirements to a new level. LLMs pull information from billions of pages, making factors like site speed and schema markup essential to ensure these tools don’t simply skip your website altogether.
Our expert developers combine existing best practices for technical SEO with new GEO considerations to help LLMs parse, synthesize, and promote your content.
Our Proven Method:
- Audit your website performance and backend to identify quick wins
 - Develop a roadmap to optimize your website for LLMs without draining resources
 - Run regular tests to evaluate improvements and changes to LLM legibility
 


CONVERSION STRATEGIES
Turn LLM Features into Qualified Leads
Warnings of a “zero click” future are overblown, but the buyer journey is undeniably evolving. Every AIO and Chatbot response is a potential conversion point—and companies that approach these new channels correctly will gain a powerful new growth engine.
Our GEO team is constantly developing, testing, validating, and deploying strategies to optimize the value of your GEO efforts.
Our Methods Include:
- Monitor which pages are featured in LLM results
 - Deploy conversion-optimized landing pages to capture more traffic from LLM-driven clicks
 - Optimize high-value content pages like blogs for conversion with stronger, more targeted CTAs
 
Worried AI Will Disrupt Your SEO?
Book a 15-minute consultation to learn exactly how you should respond to evolving search habits.

            
            
            
            
              Chief Growth Officer, RFG


