PE-Logo-color-v2
  • What We Do
    • Account Based Marketing
    • B2B Marketing
    • Demand Generation
    • Growth Marketing
    • Lead Generation
    • Performance Marketing
    • Revenue Marketing
    • RevOps
    • Sales Optimization
  • How We Do It
    • Content Marketing
    • CRM Optimization
    • Email Marketing
    • HubSpot Services
    • Marketing Automation
    • Paid Search
    • Paid Social
    • PPC
    • Sales & Marketing Alignment
    • SEO
    • GEO
    • Tracking & Analytics
    • Webinar Marketing
  • Who We Serve
    • Wealth Management
    • Financial Services
    • FinTech
    • SaaS
  • Our Work
  • Learn
    • Blog
    • Case Studies
    • Resource Library
    • Growth Marketing Glossary
  • Blueprints
    • Wealth Management Marketing Guide
    • Private Equity Marketing Guide
    • Revenue Operations Guide
    • PPC Guide for B2B
Contact Us
Capture more traffic from emerging search channels

Generative Engine Optimization (GEO) Services

Speak to a GEO Expert

×
noun-research-6860301-184CE8

Increase Discoverability

noun-key-performance-indicators-6221388-1651DE

Improve Brand Reputation

noun_leads_3858235 (1)

Drive Inbound Leads

74% Increase in Organic Traffic

74%

Increase in Organic Traffic

Nick Peddle-modified

"I have so many positive things to say about working with ProperExpression! The first is that they deliver actual results."

Nick Peddle
Head of Demand Generation

Read The Story
Let's Chat

×

GEO Services at a Glance

noun-strategy-6872701-2E3FFD

GEO Strategy

Map GEO onto your marketing strategy to understand how LLMs fit within your ideal audience’s buyer journey. 

noun-tools-1085262-003FFD

Technical GEO

Optimize your website’s backend to ensure content is easy for LLMs to understand and sends the right trust signals.

noun-content-creation-6270386-2E3FFD

GEO Content

Produce high-quality content that follows proven GEO best practices and answers the questions your audiences use LLMs to answer.

noun-seo-6340960-003FFD

Measurement Strategies

Develop systems to track and analyze how your brand’s growing presence in LLM responses—and how it impacts your pipeline.

noun-automation-4332571-003FFD

Conversion Rate Optimization

Identify which pages appear in LLM answers and optimize them with targeted CTAs to drive more leads.

noun-consulting-1294512-003ffd

GEO Consulting

Get expert support to stay ahead of evolving best practices and track what works across all established and emerging LLM products.

 

19a29300-d62b-47bd-9ac7-dbc020d18e96

WHY YOU NEED GENERATIVE ENGINE OPTIMIZATION

Turn Search Disruption into Brand Opportunity

Chatbots and AI Overviews (AIOs) have changed how users find information online. From comprehensive market overviews to hyper-specific technical questions, prospects now rely on large language models (LLMs) like ChatGPT, Gemini, and Perplexity AI to help them research, evaluate, and purchase products and services.

Generative Engine Optimization (GEO) helps you appear in more relevant LLM answers to nudge buyers toward your business. With the right combination of strategy, content, and execution, brands can turn the biggest disruption to online search into an unprecedented marketing opportunity.

Proven Benefits of Generative Engine Optimization

noun-key-performance-indicators-6221388-1651DE (1)

Increase Digital Visibility

GEO strategies increase visibility in Chatbots and AIOs by 40%.

noun-conversion-rate-8082069-1651DE

Improve Conversion Rates

Appearing in Google’s AI Overviews (AIOs) increases paid media CTRs by 39%.

noun-roi-6879357-1651DE (1)

Drive More Sales

58% of consumers used Chatbots for product or service recommendations.

Win the Race to Readiness

There is No “Page 2” of ChatGPT. Don’t become invisible to buyers embracing the search channels of the future.

Speak to a GEO Expert

×

GEO STRATEGY

Future-Proof Your Search Strategy with Confidence

Search tools built upon LLMs are still evolving—and marketers can feel overwhelmed by “thought leadership” on the subject.

Our GEO strategists combine deep knowledge of your market and emerging GEO best practices to develop detailed strategies that help you appear in answers to your ICPs’ most common queries—all while protecting your hard-won organic search rankings. 

Our Proven Method: 

  • Use detailed audience and market research to understand the prompts your buyers use LLMs to research vendors
  • Identify key technical optimizations required to help LLMs read your website and content more easily
  • Develop a wide range of social proof to signal authority and trust
elearning-revops
webinar-marketing-agency

GEO CONTENT

Become a Trusted Source for LLMs

AIOs and Chatbots prioritize accurate, reliable information—synthesizing content from sources that are most aligned with perceived search intent, not just keyword match or search ranking.

Our content marketing experts produce content that provides rich answers to relevant LLM queries—and optimizes it using evolving best practices.

Our Proven Method:

  • Leverage insights from your internal subject matter experts (SMEs) to build novel, high-value content that LLMs are programmed to prioritize
  • Format and structure content to make it easier for LLMs to understand and trust
  • Identify opportunities to generate value across both GEO and SEO simultaneously

TECHNICAL GEO

Optimize Your Website for LLM Legibility

GEO takes technical SEO requirements to a new level. LLMs pull information from billions of pages, making factors like site speed and schema markup essential to ensure these tools don’t simply skip your website altogether.

Our expert developers combine existing best practices for technical SEO with new GEO considerations to help LLMs parse, synthesize, and promote your content.

Our Proven Method: 

  • Audit your website performance and backend to identify quick wins
  • Develop a roadmap to optimize your website for LLMs without draining resources
  • Run regular tests to evaluate improvements and changes to LLM legibility
associations-marketing-automation
cybersecurity-lead-nurture

CONVERSION STRATEGIES

Turn LLM Features into Qualified Leads   

Warnings of a “zero click” future are overblown, but the buyer journey is undeniably evolving. Every AIO and Chatbot response is a potential conversion point—and companies that approach these new channels correctly will gain a powerful new growth engine.

Our GEO team is constantly developing, testing, validating, and deploying strategies to optimize the value of your GEO efforts.

Our Methods Include: 

  • Monitor which pages are featured in LLM results
  • Deploy conversion-optimized landing pages to capture more traffic from LLM-driven clicks
  • Optimize high-value content pages like blogs for conversion with stronger, more targeted CTAs

Worried AI Will Disrupt Your SEO? 

Book a 15-minute consultation to learn exactly how you should respond to evolving search habits. 

Speak to a GEO Expert

×
SEO agency
Speak to a GEO Expert Today!
Journey Logo White
RFG Logo White
Verdence Logo White
Pinkerton Logo White.
Abbys Headshot (1)
"The best parts of working with ProperExpression are too many to even list: they have been our thought partners, our collaborators, our systems set up team. I would say that the beauty of the relationship is the tightness and the connectivity with the team. It's a true partnership and a true collaboration, and because of that, we've been able to accomplish quite a lot."
Abby Salameh
Chief Growth Officer, RFG

Enter Hypergrowth

Get in touch today and learn how we can help you achieve your goals!

Get Started
PE-Logo-All White
platinum-badge-white

 

clutch-co white

 

dc_washington_digital-marketing-agencies_2025_inverse

 

SOLUTIONS

  • Account Based Marketing
  • B2B eCommerce
  • B2B Marketing
  • Demand Generation
  • Growth Marketing
  • HubSpot Marketing Agency
  • Lead Generation
  • Performance Marketing
  • Revenue Marketing
  • RevOps
  • Sales Optimization

LEARN

  • Blog
  • Case Studies
  • Growth Marketing Glossary
  • Resource Library

ABOUT

  • About Us
  • Contact Us
  • Careers
GET IN TOUCH

Enter Hypergrowth

Get in touch today and learn how we can help you achieve your goals!

Get Started
ProperExpression© All rights reserved    |   Privacy Policy