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Driving Revenue and Increasing Profitability

B2B PPC Agency

Speak to a B2B PPC Expert

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Need help with a specific platform? We've got you covered.
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Target Audiences

Target Audiences

PPC Optimization Services

Optimize Assets

Advertising and revenue generation services

Generate Revenue

70% YoY Ad Revenue Growth

with the Help of Our B2B PPC Agency 

Driven by paid search campaigns and conversion rate optimized landing pages

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B2B Paid Search Agency Services at a Glance

With over 30+ years of collective B2B Paid Search experience, we’re committed to helping you drive revenue through strategic advertising campaigns.
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B2B PPC

Bring in new, higher-quality leads and achieve a variety of your goals, from increased brand awareness to asset downloads to closed deals. 

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E-Commerce PPC

Generate more sales by getting your products in front of the right people at the right time on a variety of platforms that fit your business model.  

Google Search Ad Management Services

Google Search Ads

Reach countless new audiences and set yourself up for demand generation success where people search for answers most often: Google.

Bing Ads Management Agency

Bing Ads

Connect with even more audiences searching for your solution on additional cost-effective platforms. 

 

Display Ads Services

Display Ads

Bolster your paid search efforts and target your ideal customers on sites they frequent most. 

 

 

Retargeting and Re-Marketing Ad Agency

Retargeting & RLSA

Complement paid search campaigns with retargeting to keep your brand top-of-mind and progress prospects through the sales funnel. 

Why Choose B2B PPC Advertising? 

  • Control: Ensure that your advertising keywords, spend, messaging, territory, timing, execution, implementation, and management meet your business specifications.  
  • Experiment: A/B test multiple messages simultaneously and iterate on keywords, landing pages, CTAs, design, and more to find what works. 
  • Promote: Push specific brand language, logos, brand faces, colors, and more on display ads to increase awareness and visibility. 
  • Nurture: Move leads through the funnel and increase conversions with retargeting ads that address every stage of the buyer’s journey. 
  • Track: Easily calculate ROI and access analytics and conversion tracking tools that make ad results crystal clear. 
  • Compete: Stay relevant in the market with full-time ad account managers that know your industry and advertising best practices. 
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You'll Be In Good Company!

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More Traffic and More Revenue with a B2B PPC Agency

  • Paid Search is the quickest way to get your brand in front of your ideal audience at the exact moment they’re looking for a solution like yours. Not only do PPC campaigns drive more traffic, but they attract relevant leads that are most likely to convert to customers.
  • Investing in PPC lead generation is a flexible, cost-effective and hyper-targeted way to fill your funnel faster and more effectively.
  • Our growth marketing philosophy empowers you to strategically find and target the keywords that most meaningfully contribute to growing your business and driving revenue, constantly proving positive ROI and improving your demand generation.

Yield Results with PPC Campaign Management

Speak to a B2B PPC Expert

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KEYWORDS RESEARCH & MANAGEMENT

Bring in Relevant Traffic Consistently

Conducting thorough keyword research enables you to best understand the paid landscape and prevents you from spending money on terms that won’t deliver revenue. 

We look at all metrics of keywords and phrases, analyze trends across the industry on an ongoing basis and only target keywords that will bring you relevant traffic at the best price. 

Our Proven Method:

  • Development of a keyword universe based on buyer personas, competitive analysis and extensive research
  • Offers and ad content that are most likely to drive conversions
  • Alignment of keywords and content with business goals to capitalize on critical opportunities for driving success

AD CREATION & OPTIMIZATION

Be the Answer Leads are Searching For

We put our keyword research to the test by creating ads that will connect with the audience and resonate with their pain points. Ads need to incorporate keywords used in queries to signal to searchers that you are the right and best answer to their question.

Our extensive PPC and Google Ads management experience makes us experts at creating and constantly optimizing ads that will strike a chord with your audience.

Our Proven Method:

  • Tests and experiments to determine the best performing ads for each audience
  • Optimizations on meaningful conversions, not just on clicks
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BID MANAGEMENT

Spend Money Where You Can Make Money

Our main goal is to optimize your ROI – revenue only matters if there is a profitable way to generate it. Our PPC management team monitors and optimizes bid strategies for every campaign, every ad group, every ad: DAILY.  

We make sure you’re only spending money where you can make money. 

Our Proven Method:

  • Allocation of budget on keywords that provide the greatest return on ad spend
  • Monitorization and optimization of budgets, bids, positions and search terms

LANDING PAGE OPTIMIZATION

Turn Traffic into Conversions, Every Time

You’ve driven qualified traffic to your website. Now what? Your landing pages need to tell the story that guides users on the journey you want them to take; otherwise, the traffic (and ad spend) is wasted.

A fully optimized landing page can be the difference between a smashing success and a mediocre campaign. Our designers and developers know exactly what it takes to build a landing page that will lead visitors to take the desired action.

Our Proven Method:

  • User-friendly design and content
  • Implementation and integration of tools such as heat map trackers to understand how users interact with pages
  • Conversion Rate Optimization best practices that transform your landing pages into conversion machines
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Our Testimonials
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"I have so many positive things to say about working with ProperExpression! The first is that they deliver actual results."
Nick Peddle , Head of Demand Generation

Drive the Right Traffic & the Right Leads with a B2B PPC Agency

Invest to earn.

Paid Search is a crucial component of a revenue marketing strategy. You need a partner who understands your business, marketplace and target audience to deliver successful PPC campaigns.

With the ability to control costs, we can help you drive qualified leads at a price that fits your budget.

Our PPC agency has an impressive track record of proving best-in-class ROAS in B2B and e-commerce PPC campaigns, and we’d love to help you see similar results.

Ready to launch a revenue-driving campaign?

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Talk to a Paid Search Expert Today!
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"The team at PE really took the time to understand our needs, provide guidance on the best solutions, and implement them in a way that made sense for our business."
Meredith Bagdazian
VP of Marketing, PX

Frequently Asked Questions

We’re here to answer any questions you have about B2B PPC. For even more information, visit The Ultimate PPC Playbook for B2B Companies.
Is PPC good for B2B?

PPC isn’t just for B2C anymore! The average B2B sale requires 12 touchpoints and involves 3+ people on the buyer's side, and it can often take up to 12 months to close a deal. Investing in PPC helps B2B companies generate numerous touchpoints to push leads further down the sales funnel. Plus, you can be flexible with budget, target specific accounts or segments, raise brand awareness, and can a competitive edge in the saturated B2B market. 

What is a PPC B2B marketing example?

One example of executing a PPC B2B marketing campaign is creating ads for every stage of the funnel. A Top of the Funnel (TOFU) ad will seek to offer something valuable for free to raise brand awareness, like a checklist or white paper. A Middle of the Funnel (MOFU) ad highlights the unique selling points of your product or service and drives users to download a case study, webinar, or other resources. Finally, a Bottom of the Funnel (BOFU) ad encourages leads to take a step toward converting by booking a demo or free trial. Having ads designed for every funnel stage is the best way to cater to important audience segments. 

Why hire a B2B PPC agency?
PPC advertising has a lot of moving pieces, especially for B2B. From keyword research and campaigns strategizing to execution, reporting, and optimizing, managing a PPC channel is a full-time job that many in-house teams don’t have the time or expertise for. When you hire ProperExpression, we’ll handle the entire B2B PPC process for you from A-Z and continually work to understand your audience and optimize campaigns. So, you’ll get the top-notch expertise needed to help drive conversions and revenue without placing any additional burden on your team. 
What is your approach to developing a B2B PPC strategy?
We get to know your business to create a unique, foolproof advertising strategy in 4 steps:  
  1. We’ll have a kickoff call with you to gain a deep understanding of your goals, KPIs, core messaging, ideal audience, main competitors, and much more.  
  2. With the information you provide as well as our own extensive external research, we’ll begin to develop short- and long-term advertising strategies for your company. We’ll start by targeting low-hanging fruit to get fast results, but ultimately equip you with a full-funnel strategy that generates, nurtures, and retargets leads continuously.   
  3. Your strategy will also focus on building your brand awareness and visibility and help you meet other company-specific objectives.  
  4. We’ll constantly track and analyze campaign performance and adjust ad and landing page design and copy to find the perfect combination of elements that hit home with your audience and drives conversions. 
How do you measure B2B PPC success?
For every B2B PPC campaign, you’ll have access to a reporting dashboard that demonstrates the progress of the ads. We’ll consistently iterate on and optimize your campaigns using data such as: 
  1. Impressions & impression share 
  2. Clicks 
  3. Click-Through-Rate (CTR) 
  4. Conversion rates 
  5. Cost per Lead (CPL) 
  6. Cost per Opportunity 
  7. ROI 
  8. And more 
Does PPC work well with SEO?
Because PPC requires extensive keyword research, it complements search engine optimization (SEO) quite nicely. By strategically linking the two channels, you can get an in-depth look into what prospects are searching for, and create ads and content that both use that research to help prospects make progress on the buyer’s journey. We can help you take a multi-channel approach to tap into the full potential of your target keywords.  
Do you have a B2B PPC case study I can look at?
Yes! We helped one e-commerce B2B company generate $7 million in new revenue with the help of PPC. You can read the success story here. 
How can I get started with a B2B PPC agency?
Get in touch with our team today and we can discuss how to find the best fit for your advertising needs! 

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Get in touch today and learn how we can help you achieve your goals!

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