Automated Lead Segmentation
With automated lead segmentation, your team will get a clear picture of the value of your database, allowing for the prioritization of the most valuable segments and the creation of personalized messaging that will convert leads faster.
As new leads enter the funnel, we create rules to automatically segment your database based on job title, industry, interest and previous engagement with your platforms so your team knows exactly how and when to communicate with each prospect.
Our Proven Method:
- Database segmentation based on characteristics most pertinent to your business and sales cycle
- Workflows for each segment that provides relevant, timely information and keeps leads warm and engaged