B2B Marketing Automation Agency

Convert Leads Into Customers with Marketing Automation

Generating new leads is a critical part of your business, but the process does not stop there. Once leads are in your pipeline, they need to move flawlessly through the funnel, eventually becoming customers and bringing you revenue.
Marketing Automation tools were created to make this happen. Implementing a marketing automation strategy ensures essential tasks are happening behind the scenes, empowering your team to nurture qualified leads and close more deals.

AUTOMATED LEAD SEGMENTATION

Get to Know Your Database

With automated lead segmentation, your team will get a clear picture of the value of your database, allowing for the prioritization of the most valuable segments and the creation of personalized messaging that will convert leads faster.

As new leads enter the funnel, we create rules to automatically segment your database based on job title, industry, interest and previous engagement with your platforms so your team knows exactly how and when to communicate with each prospect.

Our Proven Method:

Database segmentation based on characteristics most pertinent to your business and sales cycle
Workflows for each segment that provides relevant, timely information and keeps leads warm and engaged

EMAIL MARKETING

Move More Leads Through the Buyer’s Journey

One of the most direct and cost-effective ways to move leads through the buyer’s journey is email marketing. A B2B marketing automation tool will send out emails to someone based on their job title or industry, what content they’ve downloaded, or how they’ve interacted with previous marketing emails. Email marketing automations determine who to send every email to, ensuring that your leads are constantly engaged and moved through the funnel. We design email marketing strategies that lead to increased efficiencies, allowing your sales team to focus their attention on the opportunities that are most likely to convert into customers.

Our Proven Method:

Lead scoring automatically enroll prospects through the proper workflows and processes, ensuring marketing and sales are focusing on the right people at the right time
Drip campaigns tailored to each lead’s contact information, interests, behaviors and more
Regular top of the funnel content that fosters thought leadership and positions your brand as an authority figure

ACCOUNT-BASED MARKETING

Target the Accounts and Personas that Count

B2B marketing isn’t about selling your product or service to a single person; it’s about marketing to the entire company, specifically a group of key stakeholders. With marketing automation, your team can deliver customized content to these stakeholders at every stage of the funnel, making them feel as though they are all united in the buying process.

Our ABM pros create strategies and tactics that treat people at the same company as co-habitants of the same buyer’s journey.

Our Proven Method:

Identify a list of target accounts and target personas
Tightly align efforts with sales
Leverage all marketing channels towards relevant ABM efforts
Implement on-page and off-site personalization
Measure impact through lift and sales velocity

Save More Time & Make More Money

B2B marketing automation is the secret to moving leads through the funnel seamlessly and taking time-consuming off the plates of your marketing and sales teams. Relying on your marketing tech stack to handle these to-dos allows your teams to drive better results by focusing more energy on higher-impact opportunities.

Our team of seasoned experts can do it all: time-saving craft strategies, recommend best practices and implement tactics that will reduce your time-sinking activities and drive more revenue.

"They were quick to learn about our industry and create content that our clients wanted to read. Our industry can be difficult to understand but they "got it" right away. The whole team was knowledgeable, organized, dependable, and above all, fun to work with."

Katie Bartels
Marketing Coordinator, Justin Bradley

B2B Marketing Automation Agency

65%

B2B Marketing Automation at a Glance

Marketing Automation Strategy

Automated Lead Segmentation

Lead Scoring

Email Marketing Automation

Drip Campaigns

Account-Based Marketing

Convert Leads Into Customers with Marketing Automation

AUTOMATED LEAD SEGMENTATION

EMAIL MARKETING

ACCOUNT-BASED MARKETING

Save More Time & Make More Money

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