Healthcare Software Marketing Agency

SaaS Healthcare Marketing That Turns Leads Into Predictable Revenue

Demonstrate your authority with an agency that already understands the nuances and unique challenges of healthcare SaaS. ProperExpression has experience navigating not only healthcare software marketing, but also with navigating compliant advertising for healthcare. We help you stay compliant with the Truth in Healthcare Marketing Act and other regulations.
Recurring revenue is the lifeblood of any software company. Increase software subscriptions and revenue with data-driven marketing strategies that are proven to win over healthcare organizations and providers.
Healthcare providers need to do more with fewer and fewer resources — and they need your solutions now more than ever. ProperExpression works with healthcare software companies to fine-tune every campaign to your target organizations’ pain points. We walk you through a proven process to learn about your target audience’s needs and pair them with your SaaS solutions.

HIGHLIGHT YOUR UNIQUE SELLING PROPOSITION

Stand Out in a Crowded Market With the Right Strategy

With hundreds of competing solutions on the market, healthcare SaaS is a cutthroat industry. How can you position yourself as the go-to option for healthcare providers?

ProperExpression is a healthcare software marketing agency that specializes in positioning SaaS companies as market leaders. Our experienced marketing team works with you to fine-tune your messaging and create a custom growth marketing strategy to increase subscriptions and revenue.

Not sure where to promote yourself online? Leave it to our team of experts. ProperExpression selects the channels that not only bring in the most leads, but the highest-quality leads for your software. From there, we manage every channel for you so you can focus on what matters most: designing a world-class user experience and revolutionizing healthcare.

ESTABLISH AUTHORITY AND CREDIBILITY

Generate Healthcare Thought Leadership with Content Marketing

Expertise and reputation are everything in healthcare. You need providers, hospitals, and healthcare organizations to trust that your platform will not only solve their biggest problems, but also protect their patients and keep them in compliance.

Healthcare organizations make decisions as a committee. To build trust with these medical professionals, your company needs to generate content that positions you as the authority in your subject matter domain.

The challenge? Creating content is a lot of work, and SaaS companies don’t always have the resources to develop, manage, and distribute this content internally. That’s where ProperExpression comes in: we help you create written content, social media posts, and videos to demonstrate your expertise to the world. We’ll even help you run webinars, demos, and events to position your company as an innovator in healthcare technology.

BOOST LEAD GENERATION

Find High-Value Leads Who Are Interested in Your Product

Lead generation is a must for any SaaS business, but it can be tricky in the healthcare industry. You need to connect with the right contacts, at the right healthcare organizations, on the right platforms.

As experienced marketers, we know how to find your leads’ favorite channels and encourage conversions. ProperExpression specializes in creating and executing robust SEO strategies for healthcare software providers, in addition to cold email campaigns and webinars.

ProperExpression generates an influx of leads through LinkedIn Ads, paid search, and account-based marketing (ABM) to boost your subscriber base.

OPTIMIZE CONVERSIONS

Increase Revenue by Nurturing High-Value Leads

Not all organizations are ready to subscribe when they first learn about your platform. You need to build trust with these leads and prove that your platform will provide better business outcomes and patient experiences for your subscribers.

ProperExpression supports lead nurturing by managing all of your content marketing and email marketing. Through powerful marketing automation, we set up sophisticated flows to help you nurture more healthcare organizations at scale.

Our experienced team gets to know your product and target audience before building a personalized lead funnel. We manage the funnel, automate it, and even manage lead scoring for your CRM. With years of experience in HubSpot and Salesforce implementations and syncing, ProperExpression helps healthcare software providers nurture relationships with high-value leads at every turn.

OPTIMIZE YOUR BUSINESS FOR SALES

Increase Revenue, Visibility, & ROI with a Healthcare Software Marketing Agency

Our experienced team boosts visibility and ROI on all of your marketing channels. Not only do we increase new user acquisition, but we also increase the lifetime value of every organization subscribed to your platform.

ProperExpression builds your sales and marketing engine, refines it over time, and helps you achieve predictable income for your SaaS solution. We’re experts at implementing tracking and analytics for SaaS healthcare companies. We set up and optimize Google properties, your CRM, and automation tools. With ProperExpression RevOps, your company can understand its metrics at all funnel stages and make data-backed decisions from a single source of truth.

Ready to skyrocket your software subscriptions and revenue?

"I love working with ProperExpression because the team cares about results, which ultimately gives us the confidence that they’re really trying to deliver the most for our business."

George Pappas
CEO, Intraprise Health

What is the importance of hiring an agency that specializes in healthcare SaaS?

Generic marketing agencies don’t understand the nuances of healthcare. Healthcare SaaS marketers understand the complexities of healthcare regulations, as well as the types of content providers need to see to subscribe to your solution. A specialized agency knows how to balance legal requirements while attracting more subscribers.

How can a marketing agency help me generate more SaaS leads?

SaaS healthcare marketing agencies generate more leads through SEO, cold email campaigns, webinars, and content marketing. LinkedIn Ads, paid search, and account-based marketing (ABM) are also effective.

Can a marketing agency help my healthcare SaaS product stand out?

Yes. A specialized marketing agency helps you stand out with messaging attuned to your target audience’s pain points. It can even select the most effective channels for your business and manage those channels to generate the highest number of high-quality leads.

How long does it typically take to see results after hiring a marketing agency for a healthcare SaaS product?

The timeline depends on your budget, the level of competition, your strategy, and the maturity of your current marketing setup. ProperExpression recently helped a healthcare SaaS company generate $850K in net new revenue within just six months of executing its marketing strategy.

Precision Marketing for Healthcare SaaS

Healthcare Software Marketing Agency

Increase Authority

Boost LTV

Preserve Customer Trust

$455k in New Revenue

Healthcare Software Marketing Services

Healthcare SaaS Strategy

Channel Selection & Management

Content Marketing

Organic Distribution

Paid Distribution

RevOps

You're In Good Company!

SaaS Healthcare Marketing That Turns Leads Into Predictable Revenue

HIGHLIGHT YOUR UNIQUE SELLING PROPOSITION

Stand Out in a Crowded Market With the Right Strategy

ESTABLISH AUTHORITY AND CREDIBILITY

Generate Healthcare Thought Leadership with Content Marketing

BOOST LEAD GENERATION

Find High-Value Leads Who Are Interested in Your Product

OPTIMIZE CONVERSIONS

Increase Revenue by Nurturing High-Value Leads

OPTIMIZE YOUR BUSINESS FOR SALES

Increase Revenue, Visibility, & ROI with a Healthcare Software Marketing Agency

Boost Subscriptions & Revenue With Our Healthcare Software Marketing Company

Frequently Asked Questions

Enter Hypergrowth

SOLUTIONS

LEARN

ABOUT

GET IN TOUCH

Enter Hypergrowth