Software as a Service (SaaS) Content Agency

WEBSITE CONTENT

Clarify Your Message and Amplify Your Brand 

B2B Software as a Service solutions are often highly complex, using a lot of jargon unfamiliar to buyers and influencers. With our content marketing services, we help you make it clearer what your products do and why they matter - while also boosting organic website rankings. 

As a result, your brand will stand out as easier to understand and more transparent than competitors. 

Our Proven Method: 

• Analyze your website content for readability, keyword density and conversion-optimization 
• Develop and deploy new content that showcases your software more effectively 
• Plan and produce best-in-class video content to show how your software works 

EMAIL MARKETING

Create Emails Your Buyers Actually Want to Read 

56% of B2B buyers prefer to receive offers via email, but just 25% of marketing emails are deemed worth opening. Software as a Service brands that discover the formula for impactful email marketing generate more leads, build trust faster and land larger deals. 

From nurturing buyers through the funnel to improving retention through regular educational content for existing customers, we strategize, produce, launch and manage both cold and warm SaaS email campaigns that have a measurable impact on your long-term revenue. 

Our proven method: 

• Create targeted email campaigns based on a combination of detailed buyer personas and decades of combined experience with email marketing. 
• Set-up email marketing systems and deploy your campaigns with comprehensive tracking to generate data 
• Use performance metrics to A/B test and optimize every email campaign 

WEBINARS

Produce Standout Online Events that Generate Leads  

73% of B2B marketers say webinars are the best way to generate high-quality leads. But from planning the content to ensuring the event runs smoothly, producing an online event presents numerous hurdles. 

Our webinar marketing services help you leap over all of them. We do everything from choosing the most impactful topic and promoting the event to providing technical support and post-webinar marketing. 

Our Proven Method: 

• Undertake market research to find the best topic to both showcase your expertise and attract your ideal audience 
• Develop everything from webinar scripts to promotional materials to ensure the event runs seamlessly and is attended by as many quality leads as possible 
• Create and deploy a post-webinar marketing strategy to nurture your leads and convert them into customers 

DATA & ANALYTICS

Measure and Optimize Content Performance   

The best SaaS brands understand that content marketing is always evolving. From shifting buyer behavior to fine-tuning key messages, our tracking and analytics experts determine what needs to change and ensure your content consistently improves. 

Our Proven Method: 

• Integrate your CRM with the CMS to generate data about how contacts interact with your content 
• Create KPIs that hold our content marketing performance accountable for bottom-line performance 
• Produce performance reports and use granular analytics to focus our optimization efforts on the right areas 

REVOPS

Make Your Content a Revenue Generating Machine  

Most B2B software brands see content purely as a marketing function. But we understand that every aspect of your sales, marketing and customer service teams should lead back to revenue. 

Our RevOps experts help align content marketing with overarching revenue goals to ensure everything we do produces measurable commercial results for your brand. 

Our Proven Method: 

• Consult with Sales to understand how content can solve buyers’ problems and support the sales cycle 
• Create KPIs that align content marketing performance with your business’s revenue