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Generate, Nurture & Convert More Leads

Software as a Service (SaaS) Content Agency

Speak to a SaaS Marketing Expert

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Understand Your Audience 

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Develop Optimized Content 

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Accelerate Lead Generation 

65% Increase in MRR

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65%

Increase in MRR

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"ProperExpression revolutionized our business!"

Chelsea Parsons
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B2B Software Content Agency

Services at a Glance 

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Content Strategy

Analyze the type of content and messaging that will resonate with your audience and build a robust long-term production pipeline. 

 

 

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Website Content & CRO

Improve conversion rates through clearer, more detailed content across your entire website leveraging design best practices. 

 

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SEO Content

Craft thought leadership content rooted in an SEO strategy that captures attention, builds trust and converts leads. 

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Email Marketing

Develop cold and warm email marketing strategies and produce copy that increases open rates and drives conversions. 

 

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Webinars

Plan, promote and host exceptional online events that generate quality leads and sales opportunities.

 

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Data Analytics

Leverage data across all channels to derive insights about your audience's behavior and optimize your content for strong er performance. 

 

 

You'll Be In Good Company!

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content-marketing

Full-Service SaaS Content Marketing to Accelerate ROI

Content marketing generates 3x more leads than traditional outbound approaches. But as the number of digital channels grows and the market becomes more saturated with uninspiring content, SaaS brands need a strategy to stand out. 

Our agency helps you do exactly that. We are not just another content producer; we are a strategic partner that provides everything you need to make content marketing your most powerful engine for generating, nurturing and converting leads into customers. 

Accelerate Growth with Software as a Solution Content Marketing 

Speak to a SaaS Marketing Expert

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CONTENT STRATEGY

Build a Solid Foundation for Long-term Content Success 

Software as a Service brands produce an immense volume of content, but most are more concerned with quantity than quality. We ensure your content delivers both, by starting every partnership with a detailed discovery phase, where we research your audience and market.  

This helps us lean into your audience’s pain points and provide genuine value with every piece of content. From determining the most persuasive messages to focusing on the most valuable platforms, our robust strategy forms the foundation for long-term success. 

Our Proven Method: 

  • Create buyer personas and detailed messaging documents based on extensive audience and market research 
  • Interview your Subject Matter Experts (SMEs) to ensure we understand your software product and how it helps your target audience 
  • Develop a robust content strategy that ensures your content is consistently high quality but varied enough to stand out in a crowded market 

WEBSITE CONTENT

Clarify Your Message and Amplify Your Brand 

B2B Software as a Service solutions are often highly complex, using a lot of jargon unfamiliar to buyers and influencers. With our content marketing services, we help you make it clearer what your products do and why they matter - while also boosting organic website rankings. 

As a result, your brand will stand out as easier to understand and more transparent than competitors. 

Our Proven Method: 

  • Analyze your website content for readability, keyword density and conversion-optimization 
  • Develop and deploy new content that showcases your software more effectively 
  • Plan and produce best-in-class video content to show how your software works 
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SEO

Drive Organic Traffic and Convert More Leads 

Leading B2B software businesses spend up to $125 million on Search Engine Optimization (SEO) each year. But your brand can produce quality results without blowing your budget using the right combination of SEO strategy and content. 

We help you plan and execute the perfect strategy to increase organic traffic, amplify your brand and build domain-specific authority. 

Our Proven Method: 

  • Identify the most impactful keywords to target, including underutilized keywords where market leaders don’t already dominate 
  • Develop best-in-class blogs that not only improve rankings but build trust and convert readers 
  • Optimize your website to ensure every piece of content loads quickly and meets User Experience (UX) design best practices 
  • Monitor search engine rankings and keyword trends to ensure you are reaching the maximum volume of new leads 

EMAIL MARKETING

Create Emails Your Buyers Actually Want to Read 

56% of B2B buyers prefer to receive offers via email, but just 25% of marketing emails are deemed worth opening. Software as a Service brands that discover the formula for impactful email marketing generate more leads, build trust faster and land larger deals. 

From nurturing buyers through the funnel to improving retention through regular educational content for existing customers, we strategize, produce, launch and manage both cold and warm SaaS email campaigns that have a measurable impact on your long-term revenue. 

Our proven method: 

  • Create targeted email campaigns based on a combination of detailed buyer personas and decades of combined experience with email marketing. 
  • Set-up email marketing systems and deploy your campaigns with comprehensive tracking to generate data 
  • Use performance metrics to A/B test and optimize every email campaign 
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WEBINARS

Produce Standout Online Events that Generate Leads  

73% of B2B marketers say webinars are the best way to generate high-quality leads. But from planning the content to ensuring the event runs smoothly, producing an online event presents numerous hurdles. 

Our webinar marketing services help you leap over all of them. We do everything from choosing the most impactful topic and promoting the event to providing technical support and post-webinar marketing. 

Our Proven Method: 

  • Undertake market research to find the best topic to both showcase your expertise and attract your ideal audience 
  • Develop everything from webinar scripts to promotional materials to ensure the event runs seamlessly and is attended by as many quality leads as possible 
  • Create and deploy a post-webinar marketing strategy to nurture your leads and convert them into customers 

DATA & ANALYTICS

Measure and Optimize Content Performance   

The best SaaS brands understand that content marketing is always evolving. From shifting buyer behavior to fine-tuning key messages, our tracking and analytics experts determine what needs to change and ensure your content consistently improves. 

Our Proven Method: 

  • Integrate your CRM with the CMS to generate data about how contacts interact with your content 
  • Create KPIs that hold our content marketing performance accountable for bottom-line performance 
  • Produce performance reports and use granular analytics to focus our optimization efforts on the right areas 
 
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REVOPS

Make Your Content a Revenue Generating Machine  

Most B2B software brands see content purely as a marketing function. But we understand that every aspect of your sales, marketing and customer service teams should lead back to revenue. 

Our RevOps experts help align content marketing with overarching revenue goals to ensure everything we do produces measurable commercial results for your brand. 

Our Proven Method: 

  • Consult with Sales to understand how content can solve buyers’ problems and support the sales cycle 
  • Create KPIs that align content marketing performance with your business’s revenue 
 

Ready to Generate, Nurture and Convert More Leads? 

SaaS content marketing is complex and competitive. But with our comprehensive services, you can deliver standout content across every channel and accelerate growth. 

From strategy and content production to deployment and data analytics, we help you create a smooth pipeline of quality leads – and turn them into loyal customers. 

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Speak to a SaaS Content Marketing Expert Today

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"The team at PE really took the time to understand our needs, provide guidance on the best solutions, and implement them in a way that made sense for our business."
Meredith Bagdazian
VP of Marketing, PX

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