Advertising

Advertising Campaigns

Full account and campaign management of paid search ads and/or social media ads.

Why B2B Growth Marketing?

Streamline your funnel with powerful marketing automation
Increase traffic with long- and short-term SEO campaigns
Generate more qualified leads through the power of strong content
Convert more prospects to customers through marketing and sales alignment
Grow revenue with by partnering with B2B marketing experts

Grow Revenue and Profitability with a Best-In-Class B2B Marketing Agency & Strategy

Growth marketing in the B2B space starts first and foremost with understanding the bottom line. From there, it requires all efforts to be focused on positively impacting the bottom line by generating high-quality leads and closing more deals.
We take a unique approach to B2B and B2B SaaS growth marketing strategies: we start by gaining a deep understanding of each of your key metrics, from your sales cycle’s average close rate to ACV and ARR to average LTV and profitability. We then dive into marketplace research, competitive analysis, audience creation and buyer persona development to paint a complete picture of your business model.
Our detail-oriented approach allows us to create a comprehensive growth marketing and demand generation program that will reach and convert your buyers wherever they are. We’ll work closely with your sales team to bring leads to the finish line and, of course, grow revenue.

MARKETING & SALES ALIGNMENT

Achieve Business Goals as a Cohesive Team

When marketing and sales teams are aligned on company-wide goals and objectives, they can operate like a well-oiled machine instead of two siloed organizations. Achieving such alignment is critical for creating a seamless sales cycle and dedicating time to the high-value prospects in the pipeline.

We work to put marketing and sales on the same page to collect cleaner data, craft stronger content and close more business.

How We Do Growth Marketing for B2B - Our Proven Method:

Analysis of the buyer’s journey and sales cycle to understand the marketing efforts required to nurture high-value leads
Marketing automation and sales optimization best practices to streamline processes and communications
Open communication and regular meetings with both teams for consistent growth marketing processes and alignment on activities and goals

LEAD NURTURING

Prime Your Leads for Conversions

Keeping your leads warm and engaged is what drives up the value of your pipeline. Nurturing prospects with timely, relevant content primes them for conversion; it keeps your brand top of mind and yields data for your sales team to understand who the most sales-ready leads are at all times.

We create a powerful lead nurturing engine that brings people the content they need at precisely the right time, guiding them to transition into a customer.

Our Proven Method:

Lead segmentation to understand the current needs of each prospect
Email marketing strategy that delivers content customized to each lead’s stage of the buyer’s journey
Drip campaigns to keep prospects engaged and your brand top of mind

LEAD GENERATION

Grow Your Pipeline with High-Quality Leads

To grow your pipeline and accelerate deal velocity, you need to attract more high-quality leads. Lead generation requires an understanding of your ideal buyer, their key pain points and how your product or service alleviates these stressors.

Our B2B lead gen pros build brand awareness, create engaging content for every stage of the funnel, hyper-target your audience and deliver a personal, customized experience to bring leads across the finish line and increasing growth marketing conversions. 

Generating Growth Marketing Leads - Our Proven Method:

Buyer persona development and competitive landscape analysis
On-page and technical search engine optimizations
Content creation in the form of blogs, white papers, e-books, case studies and more, all rooted in an in-depth keyword strategy
Multichannel paid and organic growth marketing campaigns to reach the target audience everywhere they spend time

See Your Lead Generation Skyrocket with B2B Growth Marketing

We understand what you need: more AND better leads and increased profitability.

Our B2B growth marketing agency will work with your marketing and sales teams to design the ideal growth marketing strategy, create compelling content and use the best channels to resonate with your audience.

This is your chance to generate even more revenue – invest in an integrated, omnichannel B2B lead generation approach to start achieving gold-standard ROI.

Want to see your bottom line skyrocket?

What Clients Say

The team at PE really took the time to understand our needs, provide guidance on the best solutions, and implement them in a way that made sense for our business. They are professional and easy to work with, very responsive to questions and made the project run really smoothly.

MEREDITH BAGDAZIAN

VICE PRESIDENT OF MARKETING AT PX

We enjoyed working with Caroline and her team. They were quick to learn about our industry and create content that our clients wanted to read. Our industry can be difficult to understand but they "got it" right away. The whole team was knowledgeable, organized, dependable, and above all, fun to work with.

KATIE BARTELS

MARKETING COORDINATOR AT JUSTINBRADLEY

1. What types of businesses does ProperExpression work with?

We specialize in working with B2B and SaaS companies, both SMBs and enterprises.

2. What’s your process for B2B growth marketing?

We start our engagement with a kickoff call involving every team member who will work on your account, from strategy to campaign execution. We take the time to get to know your business, industry, and most importantly, your audience.

Based on what we learn and further research, we propose the best channels for an omnichannel strategy that will bring real results for your business.

We craft, execute, and monitor campaigns, build dashboards, and have standing meetings with you for visibility into what’s working and what isn’t. And then, as all good growth marketers do, we iterate and optimize!

3. Can you provide any references or case studies?

Yes! You can explore our B2B case studies HERE. These success stories will show you how we stand out from the crowd by helping you develop a growth marketing strategy that enables you to hit all your KPIs and scale your business.

4. What is your pricing structure?

We offer various marketing tracks, and pricing differs based on the scope of our partnership. We’re happy to work with you to focus on the tracks that will make the biggest impact on your business.

For more specific pricing details, get in touch today.

5. How can I decide if your services are right for me?

We’d love to meet with you for a free consultation to see if we’re a right fit for each other. Get in touch today!

Committed to Improving the Bottom Line

SaaS & B2B Growth Marketing Agency

Align Your Teams

Attract Qualified Leads

Close More Business

65% Increase in MRR with the Help of our Growth Marketing Agency

Rooted in ongoing email marketing campaigns and a comprehensive marketing automation strategy

Our B2B
Growth Marketing Services

Why B2B Growth Marketing?

B2B Growth Marketing at a Glance

B2B Growth Marketing Strategy

Marketing & Sales Alignment

B2B Demand Generation

Lead Nurturing

B2B Growth Marketing Content

Tracking & Analytics

30+ Combined Experience Servicing 100+ B2B Clients

Grow Revenue and Profitability with a Best-In-Class B2B Marketing Agency & Strategy