B2B Performance Marketing Agency & Services

With Performance Marketing, You Pay for Results

We help businesses experience the agility and results of performance marketing. Through our unique ROI-driven, multi-channel approach, we help you minimize the risk and maximize the reward of your marketing spend.
Because performance marketing is results-driven, your budget is optimized for returns, rather than top-of-the-funnel metrics like clicks or impressions. This means even businesses selling big-ticket services can start generating leads at a reasonable, pre-defined cost.
Performance marketing is well-suited to agile companies and start-ups that prioritize flexibility. We can adapt the channels, tactics, and budget in your strategy at a moment’s notice to align with your changing business needs and market conditions.
Once we know what’s working with a small budget, we can quickly but incrementally scale that campaign. As you grow, we can expand your strategy to reach more audiences and generate more sales.

DIGITAL ADVERTISING: PAID SEARCH

Generate Sales Within Days

Pay for leads, not clicks. We create and implement high-performing outcome-based paid search campaigns that drive targeted traffic and increase conversions. Through a process of continual optimization, we ensure your ad spend starts delivering maximum ROI quickly, then scale that success to grow your business.

Our Proven Method:

Ad copy and asset creation for each campaign
Implementation of outcome-based paid search campaigns
Daily analysis of performance data
Optimizations based on meaningful actions like sales and leads (not just clicks!)

DIGITAL ADVERTISING: PAID SOCIAL

Turn Engagement Into Revenue

We create high-converting ads that cut through all the social media noise. Through analyzing demographic and behavioral data, and running constant A/B tests, we identify the audiences most likely to convert and the messaging most likely to engage them.

Our Proven Method:

Creative strategy and ad creation
Audience targeting
Implementation of social media campaigns
Retargeting campaigns
Daily optimization based on performance data

DIGITAL ADVERTISING: DISPLAY ADVERTISING

Advertise to Your Leads Anywhere

Our Google Ad specialists create retargeting display ads to engage existing leads, as well as personalized and context-relevant display ads to generate new leads. Once we understand the channels and audiences generating the most revenue, we scale those results by placing display ads on specific websites.

Our Proven Method:

Creation of ad copy and display elements
Analysis of market and audience data
Implementation of display ad campaigns
Optimization and scaling of campaigns

REVOPS

Drive Scalable Growth Business-Wide

Our RevOps services focus on aligning your sales and marketing processes to drive scalable revenue growth. We put in place the digital and human processes necessary to continuously develop campaigns, scale returns, and grow your business.

Our Proven Method:

Close communication with your Head of Sales to ensure that leads are being followed up with appropriately
End-to-end CRM optimization and automation solutions (we have over a decade of experience as a HubSpot partner)
Regular pipeline reviews in order to understand and improve how leads are moving through the sales process

COLD EMAIL

Build a Healthy Pipeline of Leads

Say goodbye to ineffective outreach with low response rates and hello to a streamlined, data-driven strategy that delivers results.

Our Proven Method:

Generation of high-quality leads, organized within your CRM
Highly targeted and personalized cold email campaigns to engage with potential customers and drive sales
In-depth reporting dashboards to track and analyze every aspect of your campaigns, enabling us to optimize outreach strategies and increase ROI

EMAIL MARKETING

Nurture Leads Through the Funnel

Email’s not dead – it’s just easily ignored. The key to email marketing success today is being led by the data, so you can understand what works, what doesn’t, and what’s changed. Our email marketing services focus on nurturing leads and driving conversions through personalized, highly relevant campaigns.

Our Proven Method:

Automated segmentation that determines which content will be most likely to progress leads through the sales cycle
Messaging, offers, and CTAs that resonate with each lead’s current pain points and interests

WEBINAR MARKETING

Engage Audiences with Webinars

Build brand awareness, establish thought leadership, and create a lasting impression on your leads and customers. Webinars are an engaging and interactive way to connect with your target audience, educate them about your product or service, and drive conversions.

Our Proven Method:

Creation of a webinar strategy that focuses on quality over quantity
Success of webinars tracked through metrics such as registration rates, attendance rates, and conversion rates
Optimization of the webinar strategy to increase key outcomes like sign-ups and sales

"The whole team was knowledgeable, organized, dependable, and above all, fun to work with."

KATIE BARTELS
MARKETING COORDINATOR AT JUSTINBRADLEY

What is a performance-based marketing agency?

A performance-based marketing agency is a type of digital marketing agency that focuses on achieving specific goals and driving measurable results. Unlike traditional marketing agencies that may focus on brand awareness or reach, a performance-based marketing agency is more concerned with achieving specific KPIs such as leads, sales, and revenue generation.

How is a digital performance marketing agency different from a digital marketing agency?

Digital marketing agencies work towards a range of goals, from increasing brand awareness to generating leads. They measure success with traditional, channel-specific metrics, like traffic, leads, and impressions.

A digital performance marketing agency like ProperExpression looks at this data, too, but they also synergize your marketing across all your channels and take responsibility for the full funnel. At ProperExpression, we’re focused on impacting your bottom line and driving scalable revenue growth – not just generating new clicks and leads without ROI.

What kind of company should use a B2B performance marketing agency?

Because performance marketing is focused on generating results, like leads and sales, instead of top-of-the-funnel metrics, many B2B businesses choose to work with performance marketing agencies. Performance marketing is particularly powerful for businesses that sell big-ticket services or rely on maintaining a steady pipeline of leads.

UNLOCK YOUR MARKETING ROI

B2B Performance Marketing Agency

Optimize Your Spend

Generate Leads Faster

Drive Scalable Growth

$7 Million in New Revenue

Performance Marketing Services at a Glance

Digital Advertising

Content

Email Marketing

Cold Email

Webinars

RevOps

#1 B2B Performance Marketing Agency

With Performance Marketing, You Pay for Results

Accelerate Growth with One of the

Top Performance Marketing Companies

DIGITAL ADVERTISING: PAID SEARCH

Generate Sales Within Days

DIGITAL ADVERTISING: PAID SOCIAL

Turn Engagement Into Revenue

DIGITAL ADVERTISING: DISPLAY ADVERTISING

Advertise to Your Leads Anywhere

REVOPS

Drive Scalable Growth Business-Wide

COLD EMAIL

Build a Healthy Pipeline of Leads

EMAIL MARKETING

Nurture Leads Through the Funnel

SEO SERVICES

Be the First - and Best - Answer

WEBINAR MARKETING

Engage Audiences with Webinars

Make Your Marketing Spend Go Further

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