Email Marketing Agency

Published on: | Updated on: | Rachel Canter

What does an email marketing agency do? 

An email marketing agency oversees strategizing, producing, and distributing emails to your audience (from cold contacts all the way to customers). There’s a lot more to that than it might seem! A good agency will segment your audience and create content and drip campaigns specific to each lead status or funnel stage. Everything from the email’s design to when it’s sent should be optimized to prime your audience. 

Is email marketing still profitable? 

We’ll shout this from the rooftops: Email isn’t dead! In fact, this is one of the most effective channels across all of our clients.  

Around 4 billion people use email, and statistics project that the number will keep growing. There are so many effective email campaigns you can run that will help you nurture and convert leads.  

What are the 4 types of email marketing? 

There are a bunch of different types of marketing emails, but the four main ones are newsletters, acquisition emails, retention emails, and promotional emails. 

Newsletters update subscribers on the goings-on of a company and provide resources and tools. Acquisition emails are the ones centered on acquiring new leads and customers. The CTAs should be action-oriented, and the audience should be segmented. Retention emails are all about nurturing current customers. You want your customers to become your company’s advocates, so reminding them that you care is a must. Lastly are promotional emails, which are meant to drive an action like a purchase or a sign-up, so they’ll often offer deals. 

Your email marketing agency should do all four types for you! 

What are the best KPIs for an email marketing agency? 

Critical KPIs: 

  • To understand the effectiveness of your email marketing campaigns, take a look at open rates and click-through rates (CTR) to assess the engagement of your audience 
  • Conversion rates, depending on your email CTAs 

Supporting KPIs: 

  • Unsubscribe rates 
  • Bounce rates  
  • Spam reports 

Get in Front of the Right Prospects, Every Time.

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