Growth marketing is a discipline that focuses on accelerating revenue growth.
Now, it’s time to get to know the people who actually make that happen!
Growth marketers are responsible for building long-term customer loyalty by applying new strategies and tactics to acquire new customers, retain current ones, and grow sales over time.
Part artist, part analyst, part psychologist, growth marketers are the hidden heroes of the marketing industry. Keep reading for more on what growth marketers do and what qualities you should look for when hiring a growth marketer.
What Does a Growth Marketer Do?
Growth marketers are responsible for sustaining the long-term revenue growth of their clients. They do this by strategizing, creating, and executing growth-oriented strategies at every stage of the funnel.
They take responsibility for accelerating the company's revenue at a sustainable rate by maintaining a holistic view of the customer lifecycle and using analytics to identify opportunities for incremental revenue.
They might implement paid advertising campaigns, marketing automation, email marketing, and more, all with growth as the overarching goal. They’re especially adept at using data and analytics to figure out what campaigns and efforts are working and which are not and can be optimized or replaced.
One of the worst things a growth marketer can do is operate in a vacuum, so marketing and sales alignment is crucial. That’s why growth marketers work with different departments—especially sales—to achieve their growth marketing goals.
What’s the Difference Between a Growth Marketer and a Traditional Marketer?
While traditional marketers primarily focus on building brand awareness at the top of the sales funnel, growth marketers take it several steps further by dealing with the entire funnel. Traditional marketers care more about acquiring customers but don't necessarily strategize beyond that. For growth marketers, there’s a lot of emphasis on customer retention and loyalty. They seek to grow the customer base and keep customers happy.
The Top 7 Qualities of a Successful Growth Marketer
The best growth marketers are committed to growth in all forms, and are usually:
- Passionate: The best growth marketers aren’t just doing a job; they’re genuinely passionate about driving growth for their clients. They also possess a growth mindset and are always looking for ways to think outside the box.
- Analytical: Data is the best friend of growth marketers everywhere, so it’s imperative that marketers can visualize and interpret historical and current data and adjust strategies based on their findings.
- Opinionated: We promise, it’s a good thing! The role of a growth marketer is to make sure that everyone else, including copywriters and designers, is executing campaigns properly. That means being able to provide feedback for improvement.
- Articulate: Growth marketers wear many hats, and “teacher” is definitely one of them. They should be able to simplify complicated concepts, present well, and teach others how to accomplish important tasks and motivate cross-functional teams.
- Knowledgeable: Growth marketers should have a deep understanding of how companies generate revenue. This means that they should be able to understand the customer lifecycle and how to maximize sales at each stage and have widespread marketing experience.
- Persistent: It may sound cheesy, but growth marketers don’t give up! Instead, they take failures as learning opportunities and constantly iterate and experiment until they succeed.
- Innovative: Growth marketers don’t just go with the flow. They constantly strive to come up with new ideas and like to look at a problem from every angle. They also have vision. Even if they’re not an expert copywriter or data scientist, they should be able to come up with fresh ideas.
The Role of Growth Marketers: A Conclusion
A growth marketer is responsible for sustaining the long-term revenue growth of their company. They do this by driving revenue at a sustainable rate, defining and managing projects that will build long-term customer loyalty, and optimizing channels to drive results.
They also possess some incredible qualities that help them understand what drives decision-making. Hiring a growth marketer is an excellent long-term investment for companies of all sizes.
Want to Chat with a Growth Marketer?
Now that you have a better understanding of what it means to be a growth marketer, book a consultation and learn how your company can benefit from the help of our expert (and fun!) growth marketing team.