Why You Should Hire a Growth Marketing Agency in 2023

Published on: | Updated on: | Caroline Lane

We've all been there: You're on the cusp of something big, just waiting for the right moment to take off. You have a vision for your business, but you're not sure how to get there. Your business is ready for growth—you just need someone to help make it happen.  

That's where growth marketing agencies come in. In 2023, it’s expected that more businesses, no matter the size, will outsource their marketing efforts to a growth marketing agency. 

Growth marketers have spent years learning everything there is to know about growing brands and businesses. Most importantly, they understand what it takes to drive revenue and build sustainable companies that can endure changing market landscapes.  

In this blog, we'll explore everything you need to know about hiring a growth marketing agency and why it's so essential for your business' success in 2023 and beyond! 

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A growth marketing agency has expert training.  

When you hire a growth marketing agency, you can be sure that the best ones will have expert training. The specialists at your full-service agency should be well-versed in marketing automation, lead generation, paid search, paid social, SEO, email marketing, and more.  

Approximately 4 million businesses are started yearly (yes, 4 million!). That means your business needs to stand out more and more every year, and an experienced growth marketing agency will have the knowledge and experience to help you do that. 

In the same vein of expert training, you’ll also want to hire an agency with prior experience working for businesses similar to yours. If an agency hasn’t worked with companies like yours (in industry, size, etc.), you might want to revisit your agency search. 

A growth marketing agency has the tools to get the job done. 

When you hire a growth marketing agency, they have the right tools for the job. They know what they’re doing and will be able to use a variety of resources or know other professionals who can.   

Growth marketing agencies have access to various platforms, from design tools and Adobe Analytics to the entire Google suite. They can help you strategize and develop campaigns, as well as organize, monitor, and track the progress of those campaigns and analyze the metrics.  

A growth marketing agency can help you become a better marketer. 

One of the best ways to get better at marketing is by learning from others who are already great at it. A growth marketing agency can help you become a better marketer in a hands-on, strategic way. 

One of the best parts about working with an agency is that you’re not just getting your hands on their skillset — you’re getting access to all of their experience and knowledge, too. An agency likely has worked with dozens or hundreds of companies in similar industries, so if there are any common problems or trends within your industry, chances are good that this agency has already solved them for other clients before. 

A growth marketing agency can help you build a long-term growth strategy. 

As a business leader, you know that growth marketing can't be accomplished in one project or overnight. It's an ongoing process that requires constant monitoring and tweaking. You need an expert to help you build a long-term strategy based on your goals and KPIs, then execute campaigns that fit within that strategy. 

You'll get more out of your marketing budget with a growth marketer. 

In-house marketing can get pricey, and if you’re trying to be strategic with your budget in 2023, you'll get more out of your marketing budget when you hire a growth marketing agency instead of multiple new FTEs. 

An agency is an expert at getting results and will know what works and what doesn't, so they can help you get the most bang for your buck. They can use their experience, resources, and data to help you reach your audience more effectively and generate more revenue. 


If you want to build your brand, increase your customer base, and grow your revenue stream, hiring a growth marketing agency is a long-term investment that pays off every time. Growth marketing is the key strategy to help you achieve your 2023 business goals, so the new year is a great time to enlist the services of an expert growth marketing agency. 

Want to Know More? 

Are you searching for a top growth marketing agency in 2023? Get in touch! 

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