What’s a Revenue Marketing Agency and is it different from a Growth Marketing Agency?
Revenue growth is the goal of most marketing agencies, but a revenue marketing agency takes it to a whole new level.
They focus on metrics that really matter to develop a revenue marketing strategy that’s primary goal is to raise the bottom line.
A good revenue marketing agency will go beyond lead generation; they’ll form and implement strategies that create lift across the entire funnel, from awareness to post-sales. With the help of an agency, you’ll be making data-fueled decisions and watch marketing leave behind its old label of “cost center.”
And like a demand generation agency, a revenue marketing agency is a specific type of growth marketing agency. Revenue marketing isn’t really a specialty, but rather a philosophy with a singular goal. The intention is, of course, still to help you scale and grow, but the primary focus is to generate revenue through full-service marketing efforts.
What are the best KPIs for a revenue marketing agency?
Also like a demand generation agency, the best KPIs you can set are the same as with a Full-Service Marketing Agency:
- Critical KPIs:
- New Revenue Generated
- Influenced Revenue
- New Opportunities Opened
- Supporting KPIs:
- Number of leads generated
- Form completions
- Demo requests
Drive Revenue Exponentially.