Google Ads Agency

GOOGLE ADS STRATEGY

Decode Your Buyers’ Search Habits and Needs

There is no single way to use Google, which means your Google PPC campaigns need to reflect the way your specific buyers search for information. 

What are they looking for? What do their searches imply about their propensity to buy? And which keywords will produce the biggest bang for your buck? These are the questions we start every campaign by answering. 

Our proven method: 

• Undertake detailed research to understand your target audience  
• Use keywords and search terms to discover what your audience Googles and which terms will be most effective 
• Create a roadmap for long and short-term Google Ads performance  

REPORTING AND CAMPAIGN OPTIMIZATION

Turn Search Advertising into a Science 

Your buyers are constantly changing, and the way they search for information changes, too. That means strategy can never be a ‘one-and-done’ - it has to evolve alongside them. 

We use large quantities of data about performance and industry-specific seasonal trends to constantly revise our keyword strategy, reallocate budget and help you stay ahead of the competition.  

Our proven method: 

• Deliver regular updates and dashboard analytics so you can see your performance in real-time 
• Consistently monitor your keywords and search terms to identify opportunities to improve results 
• Add negative keywords and fresh keywords to optimize performance 

REVENUE OPTIMIZATION

Connect Google Ads to Bottom Line Revenue 

Generating leads is not in-itself valuable - it’s all about turning them into customers. That’s why we never treat your Google PPC campaigns as if they existed in a vacuum. 

We help you create a complete digital marketing ecosystem that makes the most of Google Ads but also utilizes other channels to reach, nurture and convert buyers into loyal brand advocates. 

Our proven method: 

• Connect your systems and align processes to track the value of every lead we generate
• Score leads from Google Ads to ensure they are nurtured in the most effective way
• Optimize campaigns based on successful conversions, zeroing in on keywords that are most likely to produce high-quality leads 

FUTURE PROOFING

Stay Ahead of Complex Industry Trends

The rapid rise of Large Language Models (LLMs) like ChatGPT has started a race to create AI-driven search engines. This will fundamentally change the way people seek information online - and your PPC strategy needs to reflect that change.  

We stay ahead of these trends and ensure your brand gains an advantage as technology evolves. Our team has the skills and expertise to adapt to AI-based search, and we dedicate ample resources to future-proofing your PPC strategies.