B2B Google Ads Agency - Proper Expression

Connect with Buyers at the Perfect Moment

The internet has freed B2B buyers to rely less on sales people for information about the solutions they need. But they still have to do lots of research, and Google is the place over 90% of people turn to.

Google Ads enable B2B brands to reach buyers when their solutions are most relevant. By appearing at the top of the right search, you can position yourself as the answer to their question - and deliver messages that turn simple queries into warm leads.

ProperExpression helps you do that with precision. From messaging and targeting strategies to managing the execution and retargeting of ads, we put your brand at the heart of the conversation and generate the leads that turn into reliable revenue.

GOOGLE ADS STRATEGY

Decode Your Buyers’ Search Habits and Needs

There is no single way to use Google, which means your Google PPC campaigns need to reflect the way your specific buyers search for information.

What are they looking for? What do their searches imply about their propensity to buy? And which keywords will produce the biggest bang for your buck? These are the questions we start every campaign by answering.

Our proven method:

Undertake detailed research to understand your target audience
Use keywords and search terms to discover what your audience Googles and which terms will be most effective
Create a roadmap for long and short-term Google Ads performance

CONTENT GENERATION

Our Google PPC Agency Creates Standout Creative

Most agencies assume appearing on the first page of Google is enough. But we understand that it’s what you do with that attention that counts.

From persuasive, thumb-stopping copy to exceptional landing pages, we produce all the content you need to turn Google Ads into your most reliable lead-generation strategy.

Our proven method:

Use buyer personas and creative inspiration to develop effective ad copy
Create landing pages to feed leads from your Google Ads seamlessly into the larger marketing funnel
Deploy creative display ads and video content where needed to capture high-value buyers’ attention

GOOGLE PPC EXECUTION

Generate More Revenue with a Google Ads Management Agency

With your ad spend automated, Google ads require constant monitoring to ensure money goes to the right place - and produces measurable ROI.

Our Google PPC agency offers full-service execution, so you don’t have to lift a finger in order to generate high-quality leads.

Our proven method:

Setup, run and connect your Google Ads account to the CRM
Manage bids and budgets to maximize ROI
Use retargeting strategies to capture lost leads and better tailor messaging to your audience

REPORTING AND CAMPAIGN OPTIMIZATION

Turn Search Advertising into a Science

Your buyers are constantly changing, and the way they search for information changes, too. That means strategy can never be a ‘one-and-done’ - it has to evolve alongside them.

We use large quantities of data about performance and industry-specific seasonal trends to constantly revise our keyword strategy, reallocate budget and help you stay ahead of the competition.

Our proven method:

Deliver regular updates and dashboard analytics so you can see your performance in real-time
Consistently monitor your keywords and search terms to identify opportunities to improve results
Add negative keywords and fresh keywords to optimize performance

REVENUE OPTIMIZATION

Connect Google Ads to Bottom Line Revenue

Generating leads is not in-itself valuable - it’s all about turning them into customers. That’s why we never treat your Google PPC campaigns as if they existed in a vacuum.

We help you create a complete digital marketing ecosystem that makes the most of Google Ads but also utilizes other channels to reach, nurture and convert buyers into loyal brand advocates.

Our proven method:

Connect your systems and align processes to track the value of every lead we generate
Score leads from Google Ads to ensure they are nurtured in the most effective way
Optimize campaigns based on successful conversions, zeroing in on keywords that are most likely to produce high-quality leads

FUTURE PROOFING

Stay Ahead of Complex Industry Trends

The rapid rise of Large Language Models (LLMs) like ChatGPT has started a race to create AI-driven search engines. This will fundamentally change the way people seek information online - and your PPC strategy needs to reflect that change.

We stay ahead of these trends and ensure your brand gains an advantage as technology evolves. Our team has the skills and expertise to adapt to AI-based search, and we dedicate ample resources to future-proofing your PPC strategies.

"I love working with ProperExpression because the team cares about results, which ultimately gives us the confidence that they’re really trying to deliver the most for our business."

George Pappas
CEO, Intraprise Health

Why are Google Ads so important for B2B marketing?

Google Ads are effective across all businesses, as they allow you to capture customers’ attention in a contextually relevant manner - and pay only for ads that users click on. But B2B buyers are increasingly resistant to brands’ efforts to contact them. Many buyers only spend 15% of their cycle interacting directly with vendors!

This is because they spend more time doing independent research - mostly via Google. So advertising on the search engine is not only cost effective - they help you get buyers attention before your competitors have the chance.

How much do Google Ads cost?

This depends on the keywords you target and the industry you’re in; the cost will also change over time based on demand.

The great thing about Google Ads, however, is you only pay for ads if a user clicks on them - meaning you can measure the exact ROI of your spend. This also enables you to optimize that spend over time, making Google Ads unusually cost-effective.

How long does it take to see results with Google Ads?

PPC ads produce almost immediate ROI, as you only pay for ads that convert. However, performance depends on multiple factors, including the quality of your strategy and creative, and the amount of money you spend.

The longer you run Google Ads campaigns, the higher ROI you can expect. Because as more data is generated, the targeting, retargeting and post-conversion activities can be refine tuned to deliver better results.

Driving Revenue and Growing Brands

Google Ads Agency

Capture Leads

Optimize Messaging

Increase Revenue

111%

Google Adwords Agency Services At a Glance

PPC Strategy

Tactical Execution

Content Generation

Dynamic reporting

Campaign Optimization

Future-Proofing

You'll Be In Good Company!

Connect with Buyers at the Perfect Moment

Generate Reliable Revenue with Google Ads

GOOGLE ADS STRATEGY

Decode Your Buyers’ Search Habits and Needs

CONTENT GENERATION

Our Google PPC Agency Creates Standout Creative

GOOGLE PPC EXECUTION

Generate More Revenue with a Google Ads Management Agency

REPORTING AND CAMPAIGN OPTIMIZATION

Turn Search Advertising into a Science

REVENUE OPTIMIZATION

Connect Google Ads to Bottom Line Revenue

FUTURE PROOFING

Stay Ahead of Complex Industry Trends

Start Connecting with Buyers Today

Talk to a Google Ads Expert Today!

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