FinTech Marketing Agency

The biggest difference is the audience. FinTech is an emerging field that directly impacts a business’s most protected function - finance. That means buyers are more cautious about new solutions, and every piece of marketing needs to reflect that.

Other factors include the level of competition in FinTech, the complexity of FinTech solutions and the complicated regulations that all financial firms face.

Having produced measurable results for multiple successful FinTech brands, we have extensive knowledge about the industry’s workings. But we’re also aware it is a fast-evolving area, with new technology constantly disrupting brands. So we are careful to follow trends and adapt our approach regularly.

Because ProperExpression covers the entire digital marketing spectrum, the results we produce evolve over time. In the short-term, we are likely to improve processes efficiency through RevOps and deliver more leads through cold outreach. But over the longer term, our services will begin to produce more inbound leads (through SEO), build brand reputation and trust (through above-the-line campaigns) and higher revenue (by improving your overarching marketing approach).