President. General. Principal. Head of Revenue Marketing. No matter where you are or who you’re guiding, being a leader comes with its own unique set of challenges. With the responsibilities of planning, executing, and managing all on leaders’ shoulders, it’s no wonder big bosses like to retire early!
The good news is that becoming a respected and effective leader is far from impossible, especially for revenue marketing leaders. In fact, when leaders ensure that they have the right qualities and mindset, they can communicate clearly, guide their teams, and of course, drive revenue.
Find out what qualities you need to become a marketing leader that excels in their position, empowers their team to succeed, and boosts that bottom line.
Traits of an Effective Revenue Marketing Leader
Perhaps one of the most important traits of any effective leader, but especially one in revenue marketing is to be goal-oriented – and stay that way. A leader needs to create a unique revenue marketing strategy so that the whole team can be on the same page, working towards a clear and tangible goal.
Of course, developing strategies to increase revenue is not a one-time deal. A leader should frequently reevaluate where progress is at in relation to those revenue marketing goals, and readjust if needed. With SMART goals in place, everyone will have the foundation they need to work towards the bigger picture and help boost profits.
“Interdepartmental synergy” may be a mouthful, but it’s important to a company’s success. Revenue marketing leaders need to listen to what people have to say and not require all the credit. By setting this example, they encourage their teams to work together, which is a key to revenue growth.
An example of this synergy is marketing and sales alignment. If a revenue marketing executive encourages and even enforces separate teams to work together, then that’s creating a revenue-generating machine where everyone is working together at every stage of the funnel. A leader should work to de-silo departments and take measures to make sure the marketing department at large does that same.
Open and communicative
We’ve all heard it: communication is key. This means maintaining honesty and transparency with employees and customers. That might be through concise updates on progress towards goals, or making KPI metrics available for everyone in a centralized dashboard. However it’s done, this will create a valuable atmosphere of trust and productivity.
The other part of communication when it comes to leadership is the ability to give direction and take a stand. Hearing employees out is a must, but by delegating clearly, a leader makes sure there’s no confusion within the team as to who should be doing what. Avoid team tensions and battles for responsibilities by establishing roles, rules, and direction firmly and with clarity.
Flexibility is beneficial in many ways: they can stay open to new ideas, go with the flow when goals and KPIs change, and constantly adapt to the ever-changing marketing landscape.
One area where that’s especially important is marketing technology (MarTech). MarTech can change at the drop of a hat. Marketing automation is a good example of tech that’s newer on the scene, but quickly became nearly impossible to work without. It’s crucial that revenue marketing strategies are constantly evaluated and updated based on new technology and evolving best practices.
When you’re in a leadership position, being proactive can mean a few things. The first is the ever-important act of delegating. When you proactively delegate, you can spend time forming strategies and understanding where the market is going. It’s not a leader's job (and it isn’t possible!) to do everything.
Another way to be proactive is to lead by example. If you want to see your team be energetic, productive, and goal-oriented, show them that you are, too. This especially applies to forming and reforming the revenue marketing strategies. The goals and strategies should always be aligned and given the attention they need to work and keep everyone on the same page
Revenue marketing leaders have the power to make a major impact on the entire team, business, and revenue metrics. As long as leaders establish the right strategies and possess these important qualities, they can be effective, respected, and successful.
Want to Know More?
If you want a revenue marketing strategy that’s guaranteed to work for your business, download the revenue marketing templates today!