Knowing exactly who your audience members are and where they are in the buyer’s journey gives your team visibility into the value of your database and paves the way for personalized, highly relevant emails.
We use marketing automation to segment your database around properties such as job title, industry, recent engagement and more, allowing us to determine which content will be most likely to progress them through the sales cycle.
Our Proven Method:
- Efficient marketing operations set-up to ensure automated lead segmentation
- Lead scoring rules that will move prospects through the funnel as they engage with emails and other content