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BUILDING RELATIONSHIPS & BOOSTING REVENUE

B2B Email Marketing Agency

Speak to an Email Marketing Expert

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Drive Awareness

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Nurture Leads

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Amplify Revenue

65% Increase in MRR

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65%

Increase in MRR

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"ProperExpression revolutionized our business!"

Chelsea Parsons
Sales and Marketing Officer

Read The Story
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Email Marketing Services at a Glance

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Email Marketing Strategy

Keep your database constantly engaged, ensuring your brand stays top of mind for your most valuable leads. 

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Email Marketing Automation

Save time and improve results with a platform that will reduce your workload for every email marketing campaign, making them cost-effective.  

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Lead Scoring

Know who your most sales-ready leads are based on engagement with your brand and your emails. 

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Lead Segmentation

Improve open rates and click-through rates when you’re confident you’re sending the most pertinent content to the right people at the right time. 

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Drip Campaigns

Continuously nurture leads throughout their buyer’s journey with content that is relevant and timely. 

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Email Marketing Content

Build relationships with audience members with content created for every stage of the funnel, ensuring you resonate with their pain points and interests. 

You'll Be In Good Company!

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Nurture & Convert Sales-Ready Leads

Why You Need an Email Marketing Strategy

  • Over 3.8 billion people use email worldwide, making it the ideal place to reach your target audience. But how do you ensure your cold and warm marketing emails reach your ideal buyers with the perfect message?
  • The right email marketing strategy helps you segment your audience into key groups and develop precise messaging to nurture and convert them – ensuring you maximize the impact and minimize the cost of your email marketing campaigns.
  • Our email marketing agency helps you do exactly that. Our expert team takes care of everything from audience research to email copywriting to ensure you generate more leads, nurture them effectively, and drive faster, higher-value deals.

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LEAD SEGMENTATION

Reach The Right Leads. At The Right Time.

Whether you are selling FinTech solutions or building a cybersecurity business, your buyers have very specific pain points – and they will only read emails that are relevant to them. You need to know where they are in the buyer’s journey and what kind of information they need to deliver messages that resonate. 

Many email marketing agencies rely on pure intuition to achieve this, but we combine our “gut instincts” with data. We use marketing automation to segment your database around properties such as job title, industry, recent engagement and more, allowing us to determine which content will be most likely to progress them through the sales cycle. 

Our Proven Method:

  • Efficient marketing operations set-up to ensure automated lead segmentation 
  • Lead scoring rules that will move prospects through the funnel as they engage with emails and other content 

CONTENT CREATION

Strike a Chord with Your Audience

For email marketing campaigns to be successful, your content must strike a chord with your audience, proving to them that you understand their pain points and needs. Creating content strategies and campaigns unique to each stage of the buyer’s journey in your sales process ensures you will deliver only the most relevant, timely content to each lead in your pipeline. 

Our content creators build messaging, offers and CTAs that will pique your audience’s interest, and most importantly, drive them to take the desired action. 

Our Proven Method:

  • Assessment of the buyer’s behavior at every stage of the sales funnel
  • Offers that resonate with the lead’s current pain points and interests
  • Positioning each lead as the hero in the content story, making it about them rather than the product

Learn More About Our Content Marketing Services

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Prime Your Audience with Email Marketing

Speak to an Email Marketing Expert

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DRIP CAMPAIGNS

Keep Leads Engaged, Every Step of the Way

Once you have content prepared, it must be delivered to each lead at the most opportune moment. Drip campaigns enable you to automatically send emails to leads after they take a particular action, view a specific webpage, download an asset and so on.  

We study your unique sales process and buyer’s journey to understand and create exactly what your leads are looking for every step of the way. Then, with impeccable timing, our drip campaigns will steadily move your leads through the pipeline, ultimately leading to increased conversions. 

Our Proven Method:

  • Lead segmentation based on each lead’s contact information, interests, behaviors and more 
  • Constant engagement with content tailored to every individual’s lifecycle stage and lead status 

Nurture Leads More Effectively with a Leading Email Marketing Agency

Email marketing is one of the most direct and cost-effective ways to move your leads through the sales funnel. If you’re not actively employing an email marketing strategy, it’s time to reconsider.  

Our email marketing services and marketing automation strategies set your team up for success by identifying the most valuable leads, nurturing them at every stage of the buyer’s journey and leading them to convert to a customer, all the while saving your team time and money. 

Want money in your pocket and time back in your day?

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Speak to a Email Marketing Expert Today!
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Katie (1)
"They were quick to learn about our industry and create content that our clients wanted to read. Our industry can be difficult to understand but they "got it" right away. The whole team was knowledgeable, organized, dependable, and above all, fun to work with."
Katie Bartels
Marketing Coordinator, Justin Bradley
ProperExpression
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