Rooted in ongoing email marketing campaigns and a comprehensive marketing automation strategy
Email Marketing at a Glance
Email Marketing Strategy
Keep your database constantly engaged, ensuring your brand stays top of mind for your most valuable leads.
Email Marketing Automation
Save time and improve results with a platform that will reduce your workload for every email marketing campaign, making them cost-effective.
Know who your most sales-ready leads are based on engagement with your brand and your emails.
Improve open rates and click-through rates when you’re confident you’re sending the most pertinent content to the right people at the right time.
Continuously nurture leads throughout their buyer’s journey with content that is relevant and timely.
Email Marketing Content
Build relationships with audience members with content created for every stage of the funnel, ensuring you resonate with their pain points and interests.
You'll Be In Good Company!
Prime Your Audience with Email Marketing
Reach The Right Leads. At The Right Time.
Knowing exactly who your audience members are and where they are in the buyer’s journey gives your team visibility into the value of your database and paves the way for personalized, highly relevant emails.
We use marketing automation to segment your database around properties such as job title, industry, recent engagement and more, allowing us to determine which content will be most likely to progress them through the sales cycle.
Our Proven Method:
- Efficient marketing operations set-up to ensure automated lead segmentation
- Lead scoring rules that will move prospects through the funnel as they engage with emails and other content
Strike a Chord with Your Audience
For email marketing campaigns to be successful, your content must strike a chord with your audience, proving to them that you understand their pain points and needs. Creating content and campaigns unique to each stage of the buyer’s journey in your sales process ensures you will deliver only the most relevant, timely content to each lead in your pipeline.
Our content creators build messaging, offers and CTAs that will pique your audience’s interest, and most importantly, drive them to take the desired action.
Our Proven Method:
- Assessment of the buyer’s behavior at every stage of the sales funnel
- Offers that resonate with the lead’s current pain points and interests
- Positioning each lead as the hero in the content story, making it about them rather than the product
Keep Leads Engaged, Every Step of the Way
Once you have content prepared, it must be delivered to each lead at the most opportune moment. Drip campaigns enable you to automatically send emails to leads after they take a particular action, view a specific webpage, download an asset and so on.
We study your unique sales process and buyer’s journey to understand and create exactly what your leads are looking for every step of the way. Then, with impeccable timing, our drip campaigns will steadily move your leads through the pipeline, ultimately leading to increased conversions.
Our Proven Method:
- Lead segmentation based on each lead’s contact information, interests, behaviors and more
- Constant engagement with content tailored to every individual’s lifecycle stage and lead status
Make Email Marketing Work Harder For You!
Email marketing is one of the most direct and cost-effective ways to move your leads through the sales funnel. If you’re not actively employing an email marketing strategy, it’s time to reconsider.
Our email marketing services and marketing automation strategies set your team up for success by identifying the most valuable leads, nurturing them at every stage of the buyer’s journey and leading them to convert to a customer, all the while saving your team time and money.
Want money in your pocket and time back in your day?