A business-to-business (B2B) agency is a full-service agency that will market primarily toward other businesses. (As opposed to marketing towards individual customers, which would be B2C).
B2B marketing agencies use similar channels to e-commerce marketing agencies, like digital ads (PPC), emails, SEO, and content.
The main difference between B2B and e-commerce agencies is that a B2B marketing agency will have:
SaaS marketing agencies are a type of B2B agency that focus on marketing and acquiring leads for subscription-based SaaS products (that’s “software as a service”). A SaaS marketing agency will help find ways to increase software sign-ups and sales from other businesses. If they’re full-service, then SaaS agencies will do this by using multiple marketing channels.
SaaS marketing agencies understand a few things that other agencies will not, including:
Given that B2B marketing agencies fall under the category of a full-service agency, they can provide the same well-rounded services. That can include content creation, SEO, website management, email marketing, social advertising, CRM and Marketing Automation Management, Digital Advertising and much more.
Similar to finding a growth marketing agency, to find a B2B marketing agency, you’ll want research and references.
First, that means making sure that you provide a product or service for other businesses and that you want a full-service agency that can help you across multiple channels.
Next, do some preliminary research and check out some agency websites. Does an agency have an easy-to-use site with helpful information and recent testimonials and case studies?
Then, it might be time to book an initial call with a few agencies and see which ones come prepared and have actionable ideas. When you follow these steps, you’re likely to find the right agency.
If you’re looking for good KPIs to set for your B2B marketing agency, the KPIs are the same as those for full-service marketing agencies: